Twenty years have flashed by in no time at all, but they have been long and fruitful in terms of intense work, growth and results. IOC/International Office Concept, the division of the Lema Group that specializes in the office sector and boasts particular expertise in the creation of partition walls and furniture, is celebrating its 25th anniversary in great style in New York. The celebration coincides with ICFF and is being held in Greene Street, Soho, an important centre of design, especially Made in Italy design, where the company recently opened a new office. At its new home, IOC presented the international premiere of Brera25, a modular and integrated furniture system for a tailored office, with product design consulting from Gensler. The original project, which is designed for a high-quality target that can appreciate quality, combines high technical value, aesthetics and maximum customization thanks to comprehensive modular equipment – containers, draw units, hanger cupboards and wall cabinets – and unusual, quality finishes such as lacquer, wood and leather. IOC thus consolidates its collaboration with the Gensler design firm, a network based in San Francisco which IOC has worked with in the past to create the interior of the New York Times office. IOC has been working in New York for some time, where it has undertaken projects such as those for Foster+Partners’ Hearst Tower and the Giorgio Armani Corporation’s offices: these projects demonstrate the production and customization expertise of a completely Italian industrial company with an increasingly esteemed worldwide profile
