At the International Contemporary Furniture Fair and NYCxDESIGN in New York, Natuzzi is presenting the new Re-Thinking Re-Vive: New Icons for New York project, developed in collaboration with Design Industries Foundation Fighting AIDS, which offers new interpretations of the Re-Vive chair. The iconic armchair developed in collaboration with Kent Parker, which is the first chair capable of adapting to the body and reacting intuitively and fluidly to its movements, will be redesigned by three New York artists: Ed Granger, Jon Burgerman and Hektad. Each artist has been challenged to take the design object of a Re-vive chair and transform into an abstract work of art to reflect the broadening horizons of design inspiration, in line with the values and essence of the company, taking inspiration from the visual codes that identify the brand and especially from the “harmonious living” concept that has become the brand’s guiding principle and part of its identity.
Recently, the company, which currently researches and interprets harmony in all areas of brand expression, launched Harmony Club, United for Harmony, a campaign designed to celebrate harmony through a perfect place, a club in which members become witnesses of the values expressed in the Manifesto: joie de vivre, beauty, respect for mankind and respect for the environment.
