New appeal for Cassina in Midtown

The Midtown New York (155 East 56th Street) exhibition space of Cassina gets a new appeal, under the careful and thoughtful creative lead of Patricia Urquiola, in a thrilling first collaboration with the brand. Carried out by Cassina’s Contract Division, the restyling of its 1,900-square-foot space (which also showcases other Poltrona Frau Group brands and some of Haworth products) is inspired by the history of the brand and recalls the work of great masters of modern architecture, carefully using innovative materials.

The contemporary mark of the designer is visible in the architectural and structural elementsof the store, which recall the work of masters of modern architecture and design. Thus, Patricia Urquiola studied carefully the boiserie’s details in oak stained grey. The boards are arranged to shape a “V”, creating a dynamic decoration on the walls, which also is a spatial-separation element.

Within the showroom are recreated even the details of asymmetric windows of the Notre Dame du Haut chapel in Ronchamp designed by Le Corbusier.

The collections by Cassina are also displayed at the lower floor, where key-furnitures signed by Harworth, Cappellini and Poltrona Frau are located in order to create welcomed spaces.