The third edition of IDF Oman and the third participation of the Italian collective CasaMédinit. The furniture event in Oman returns once again this year, an occasion that Made in Italy companies cannot and do not miss out on, thanks to the exhibition organized by Médinit – a subsidiary of VeronaFiere – in collaboration with Al Nimr, the organizational body of IFDF – Interior Design, Decor & Furniture Expo 2016.
The event (which takes place from 15 to 17 February at the Oman International Exhibition Center in Muscat) encompasses a wide range of products for interior design and decoration, including textiles, lighting, outdoor products and finishes. The CasaMédinit collective stands out, uniting over 30 Italian companies: Scavolini, Ciulli 1902, Opera Architects, Cristina Rubinetterie, Talenti, Italian Texstyle, Seteria Bianchi, Ebanisteria Marelli, Doge Veneziano, Gruppo Tosco Marmi are just some of the names that represent Italy in the Sultanate.
But it is not only the Italian artisan world that is on show here. There is also space dedicated to the cultural and artistic side of Italy, which is greatly appreciated abroad. In the wake of the cultural project launched last year – at which the OPERA a living taste area, presented in collaboration with the Fondazione Arena di Verona and themed around the Arena di Verona Opera Festival – this year saw the creation of the The Villa – a lifestyle through the centuries: a design installation by Opera Architects that welcomes visitors at the entrance to CasaMédinit. The model of the Venetian Villas represents an elegant lifestyle icon that is unique in the world; the concept of The Villa comes from the desire to exploit and represent this cultural heritage through the involvement of local companies.
“This third edition of CasaMédinit at IDF Oman is an opportunity for interaction between business and culture,” says Francesco Bresolin, chairman of the Médinit board of directors. Certainly the opportunity for business is what propels the project forward, in a market with high potential. In recent years, the Sultanate of Oman, with its 3 million inhabitants, has experienced an average GDP growth ranging from 4.2% in 2010 to 5% in 2012 –the VeronaFiere company indicates. In particular, the Omani Government has for several years conducted an interesting policy of diversifying the national economy, with large investments in the tourism and hospitality sector and the construction of new hotels, in addition to the development of commercial business activities: among the projects currently underway are the new exhibition center and the new airport.