Kartell reinforces its international presence with two new points of sale, in Paris, consolidating operations on the French market, ranked second in Kartell’s sales – and in Lugano. The Kartell Boutique in Paris, joining the older facility on Boulevard Saint-Germain, is on the Rive Droite, at the center of the Triangle d’Or, a location famous for the presence of major luxury trademarks.
The boutique is organized on two levels, for overall floorspace of 150 sqm, with two windows set into the historic Parisian building, in a space with an industrial style presenting the typical colorful pop furnishings of Kartell. With this new opening, the company launches a new way of presenting its spaces and products, starting precisely with the “boutique” concept to shift closer to the world of fashion and lifestyle.
In parallel with Paris, a new point of sale has been opened in Switzerland, at Lugano, on the very central Via Nassa, on two levels for an overall area of 140 sqm. Both spaces, in Paris and Lugano, have been designed with a display philosophy that relies on an innovative layout, mixing the brand’s masterpieces with its latest offerings.
