Spaces created around human beings, their needs and desires. Architecture and furnishings that establish a dialogue to the point of blending into Mediterranean atmospheres, majestic olive trees, and – almost by surprise – interiors. This is the new ad campaign of Poliform, making its debut on an international level in print, on the web and in the social media.
On stage, the timeless elegance and quality of the furnishings of the company from Inverigo (Como), presented in fluid spaces, kitchens and living rooms, bedrooms and closets, with a vivid sense of indoor-outdoor continuity. Dynamic configurations that reflect a contemporary way of living and dwelling, increasingly nomadic and hybrid in nature.
Sofas, chairs, kitchens, tables, storage units, beds, benches and accessories with essential lines and well-gauged proportions, in refined materials with precious details, personalize convivial spaces projected towards the outside thanks to large windows. A new campaign (visible at poliform.it in the advertising section) joined by the release of the Magazine 2020 (for download in the catalogues section), a catalogue and source of inspiration to create a domestic nest where nature and human beings are at the center of the project, with neutral tones and warm materials, for furnishings that are grafted into the vegetation, natural surfaces like marble and finely grained wood, in proposals that narrate the know-how and passion of the company guided by the cousins Giovanni Anzani, Alberto and Aldo Spinelli, winners of the Compasso d’Oro for the Career in 2018, and by the new generations.