Hostmilano, all on the 41st edition

From 18 to 22 October the fair dedicated to hospitality presents a rich menu: 500 events, almost 2 thousand companies and the SMART Label Host Innovation award competition

Catering, pasta, pizza, ice-cream, coffee, the bar, the bakery and décor: all at one unique show. The concepts synonymous with Made in Italy success across the globe will come together “under the same roof” for the 41st edition of Hostmilano (at fieramilano, from 18 to 22 October 2019), an event that is all about innovation and the hotbed of trends in the hospitality world, as well as the ideal place at which to meet the most important firms in the sector, both national and international.

This is confirmed by the fact that, just a few months since its inauguration,1912 companies have already confirmed their participation (+8% with respect to this time in 2017), 1127 of which are Italian (+7%) and 785 hailing from overseas (+10%), from 54 countries in fact (with new-entries including Albania, Argentina, Colombia, Iran, Latvia and Lebanon). As for the exhibitors and their subdivision into macro sectors, it is clear that the Professional Catering and Bread/Pizza/Pasta fields remain the best represented (43.94%), followed by Coffee/Tea/Vending/Ice-cream/Bakery (37%) and Décor/Table (19.1%).
But what visitors and professionals will find over the course of the five-day show is a real global “kitchen”, where a rich menu of exhibitions and cookery demonstrations, samples and tasting pathways, round tables, and cook-offs between bakery maestros, award-winning chefs, baristas and designers will enrich what is the sector’s largest observatory in terms of trends and innovations, investigated in their every glamorous detail.

Hostmilano 2017
Hostmilano 2017

The international outlook of the Fiera Milano show is further highlighted by the significant number of hosted buyers that will attend. Thanks also to the collaboration with ICE Agenzia, there will be more than 1500 operators from 80 countries, with 80% turnover, coming mainly from the USA, Canada, the Middle East, UAE, China and Russia.

The “third wave” of coffee, increasingly experiential catering, the customer’s desire for “green”, the sustainability of décor and formats. As with every edition, the countless declinations of the professional hospitality universe consider Hostmilano the place to be, a key stop on the way to becoming true global trends.

At a show like Hostmilano, always focused on what the future and its trends might mean, a one of a kind project like SMART Label Host Innovation award fits right in, organised in collaboration with POLI.Design, a Consortium of the Politecnico di Milano, and with the support of ADI – Italian Association for Industrial Design. The contest, which in its last three editions has awarded more than 150 prizes and 20 honourable mentions to key players in the Italian and international professional hospitality world, now sets a new record, having received 213 applications, compared to the 176 of the 2017 edition.

A menu of more than 500 events across all sectors, from the bar to the bakery, by way of catering, décor, the ice-cream parlour and arte bianca. Edition after edition, Hostmilano has not just become the place to be, a meeting point for the most important national and international firms in the Ho.Re.Ca sector, but also one that anticipates the trends that are set to mould the hospitality culture in the Third Millennium.