The NoMad Design District Night happening this evening is definitely a party, but it is also something more. The doors of the showrooms along the most exclusive street for international design are flung open to welcome designers, architects and sector professionals to a vivacious evening of business disguised as social whirl.
One obligatory stop is at number 112, where Poliform on Madison updates its displays to narrate a new ‘habitat story’ that is perfectly in line with the mood of delicate elegance that sets the company’s identity.
The interior design offerings that unfold across the 900 square meters of the New York venue on two levels – joining the historic location on the 6th floor of the A&D Building – will gain further visibility in all the showrooms of the brand in North and South America. Starting with the proposals for the living area, all the way to the new storage solutions for the bedroom zone.
Great actor of the living area is Bellport, designed by Jean-Marie Massaud, a collection of sofas devised to recreate the bright and sprightly atmosphere of the its namesake town on the South Shore of Long Island. Offered in a range of components including sofas, daybeds, poufs, and armchairs, the Bellport collection is extremely versatile providing a refined touch as the Poliform mood requires. Creek, the collection of side and coffee tables designed by the same author, completes the setting.
The brand’s wardrobes and walk-in-closets are continuously enriched with new functional and aesthetic qualities that elevate the user experience, and beginning May 2019, systems will be available with a range of new components, accessories, and technical updates. A wider range of stylistic choices are possible with the introduction of beautiful new materials and finishes to wardrobe doors, shelves, drawers, and islands. In particular, a range of glass options (fumé, etched, reflecting). Similarly, Poliform introduces leather upholstery to component interiors and accessories.