The history of Glamora finds itself within the broader evolutionary path of interior decoration. A history that, although recent (the brand was in fact established in 2010), since the beginning has shown a strong identity and a decisive character, based on essential values such as research, innovation, technology.
From this semantic field the creative thinking of the company takes over, projected toward the definition of a distinctive design language, able to generate narrative paths for architectural surfaces. The needs that are expressed by home decoration are answered in solutions that dress the walls in ways that draw from emotions, signs, memories and visions.
The creativity that defines each proposal – from the large abstract graphics to the textures full of materiality, to the out-of-scale figurative images – is matched by the prerogative of extreme adaptability (in terms of size, graphic development and possibly colour) and bespoke customisation, thus excluding the concept of seriality from its own lexicon, in favour of the maximum enhancement of the interior design and the furnishing space. The first development of this concept is GlamDecor, the vinyl wallpaper for walls, ceilings, doors and wardrobe doors (also available in the TYPE II version for the American market).
If so far the company’s attitude to experimentation and research begins to take shape, it reaches a more complete expression in advanced material solutions such as GlamAcoustic (the wallpaper with sound-absorbing properties) and GlamMetal (the coating with iridescent reflections), that draw their inspiration precisely from the proximity to the world of the project, thus responding to the functional and aesthetic requirements of professionals.
The maximum embodiment of the avant-garde and innovative spirit of Glamora is however inherent in the latest collection launched by the company, GlamFusion: the first pre-finished and waterproof wallpaper with patent pending. A perfect synthesis of technical and aesthetic functions, GlamFusion perfectly fulfils the function of coating for walls in contact with water and for humid environments.
But its specific features go far beyond that: pre-finished, it is ready to be used on the surfaces with ease and speed, without requiring on-site protective and waterproofing treatments; its extreme thinness allows it to be laid over existing materials; the seamless look allows virtually unlimited dimensions; the flexibility of the material, the texture with its silk-touch effect and smooth surface further enhance its value. A revolutionary result that derives from the constant research of the company in the field of technology, as well as a drive to cross over any limits.
An attitude perfectly expressed by the CEO of Glamora, Alberto Casali: “Paraphrasing Guy Kavasaki, Apple’s past manager who played a key role in the development of the Macintosh, too many companies compete with each other on the same curve. True innovation occurs when a company jumps to the next curve or, even better, invents the next curve. With the invention of GlamFusion we like to think we have invented the next curve.”