Even Bang & Olufsen visit Courmayeur for the winter. The Danish brand has inaugurated its new pop-up store along the charming Via Roma, with a view of Mont Blanc. A store designed by architect Riccardo Salvi, which will satisfy aficionados, those who just want to look around, and those shopping for last-minute gifts.
The temporary store showcases the latest projects by B&O, a company specialised in combining aesthetics and acoustic quality thanks to a high level of artisan content.
The space is characterised by neutral tones and by materials that blend well into the context: wood and stone couldn’t help but be featured.
B&O decided to have visitors experience their store through a kind of exhibit that winds its way around two different floors, displaying both on-the-go and iconic products, like the Beosound 1 and the Beosound 2 speakers, Beosound Shape, the new Bronze Collection and Beosound Edge, and the Beovision Eclipse television.
The temporary store will remain open until 28 February.
Margherita Pesenti, Director of Marketing and PR for the brand in Italy, Spain, and Portugal, describes the reasoning behind this choice: “With this pop-up store and with the others that it will open in the near future, Bang & Olufsen proposes a different interpretation of its catalogue, showcasing its latest products, its collaborations with some of the top names in international design, and its on-the-go products, in a sophisticated environment that is perfectly in line with the brand’s identity.”