Visiting the website of Foro Studio, you immediately realize how the five Milanese professionals perceive design: “Our modus operandi is linked to a conceptual approach that aims to give life to unconventional projects. We are constantly looking for experiences and suggest ideas that generate emotions, in other words, capable of dialoguing with people”.
The studio consists of five figures, all different in their skills and personalities: the project manager Claudia Oldani, the product designer Alessandro Pennesi, Giuseppe Ponzo responsible for strategic planning, Fabio Romenici interior and product designer and finally the art director and architect Salvatore Ponzo, also a professor of New Materials Technology in Naba. Foro Studio adopts a multidisciplinary approach in the fields of artistic direction, brand identity, interior & exhibition, product & graphic design. The fundamental concepts are materialism, ethics and spirituality and in the projects, there’s also space for art and society with a particular attention to eco-friendly materials.
The Milan-based team of talents has taken over the artistic direction of the Parah boutiques, designing the new concept stores in Verona and Forte dei Marmi, two undoubtedly suggestive destinations. The project for both environments concentrates on the brand’s identity traits: exclusivity, luxury, and femininity. Foro Studio has chosen to play with contrasts, with warm and cold materials, where contemporaneity attempts to find a balance while keeping the products destined for sale at the center of the attention.
The environment in the Verona boutique is an intimate one thanks to the padded boiserie covered with a suede effect fabric in powder pink that covers the borders. The shopping experience thus evokes a feeling of easiness and calm. While the space of Forte dei Marmi is characterized by the small size of the space. It invites you to discover the store as a treasure chest as if the boutique was the jewelry box and the clothing the jewelry.