With twenty new openings, including stores and new points-of-purchase in 2017, Lago consolidates its presence on European and non-European markets and confirms its determination to invest abroad by restyling its Parisian flagship store.
The company has selected the ambience of Villa Lumière to transform areas of the showroom into veritable rooms of a classical French residence, with interiors featuring rust, teal, jute, dove grey and natural wildwood, seamlessly blending the city’s style with the brand’s innovative design.
The series of interiors begins with the 36e8 kitchen and 36e8 composition which reigns supreme in the living area. These interiors feature the Wildwood Air table and N.O.W. columns used as a pantry and closet, along with a 30mm and 36e8 composition in natural Wildwood. The lower ground floor is home to a mini-studio with a glass Air table and a wall-mounted shelf unit, the bathroom Depth and a bedroom containing a Et Voilà wardrobe, a Fluttua bed and 36e8 bedside cabinets.
The showroom is enriched by elements generated by significant collaborations: Luceplan for lighting, and Listone Giordano, whose parquet Slide, created by Daniele Lago, is used for flooring. There are also Philips monitors, Sambonet utensils, Rosenthal porcelain pieces and products by Compagnie de Provence.