INTERIOR FURNITURE DESIGN MAGAZINE

Cover Magazine

IFDM, an important trade magazine for the design sector, represents the best in luxury and designer furniture and décor, within a context that brings professionals together. A mouthpiece for trends and new industry developments, it is divided into three publications – IFDM Magazine, Projects & Hospitality Book, and IFDM.design – which, alongside a selection of related services, create a complete system for doing business and disseminating information.


EXPLORE THE IFDM WORLD

PUBLISHING & DIGITAL

IFDM Magazine
Contract&Hospitality Book
IFDM.design | Social Media

Advertising

DESIGN WEEK & STRATEGIC MARKET EXCLUSIVE PARTNERSHIP

New York | London | Paris | Milan
Koln | Stockholm | Moscow | Dubai
Beijing | Shanghai

Fairs

PREMIUM EVENTS

FLA Missions & Incomings
Networking | B2B events
Mipim @ Cannes, Londra & Hong Kong

Contact us

BUSINESS CONCIERGE

Tailor made advice for architects, developers, interior designers and companies

Contact us

  • PUBLISHING & DIGITAL

    IFDM Magazine
    Contract&Hospitality Book
    IFDM.design | Social Media

    Advertising

  • DESIGN WEEK & STRATEGIC MARKET EXCLUSIVE PARTNERSHIP

    New York | London | Paris | Milan
    Koln | Stockholm | Moscow | Dubai
    Beijing | Shanghai

    Fairs

  • PREMIUM EVENTS

    FLA Missions & Incomings
    Networking | B2B events
    Mipim @ Cannes, Londra & Hong Kong

    Contact us

  • BUSINESS CONCIERGE

    Tailor made advice for architects, developers, interior designers and companies

    Contact us


    INTERNATIONAL DIFFUSION


    6

    editions per year


    60,000

    copies/edition
    (average circulation)


    35

    trade fairs and international events


    28

    strategic markets


    20

    B2B missions


    IFDM MAGAZINE

    DESIGN ISSUE

    DESIGN ISSUE

    Previews of products and installations, trade show and FuoriSalone events, featured speakers and special appearances, all-new innovations and trends. All spotlights are on Milano Design Week and its featured exhibition, the Salone del Mobile.Milano, to which is dedicated IFDM’s entire issue: an in-depth informational tool for professionals who want to keep up-to-date (even in their free time thanks to “Room Service“) on the circuit of attractions that transform the city into the world’s Design Capital.

    Advertising

    • | Calendar: June
      | Languages: English (hard copies) | English, Italian (digital)
      | Circulation: 80,000
      | Events coverage: 21,400
      | WeWork & Co-Working spaces: 6,400
      | 5 Stars Hotel & Room Service: 7,800
      | Flagship & Retail: 20,200
      | Mailed: 24,200

    • ROOM SERVICE

      The copies of IFDM Magazine are in the rooms and in the lobbies of the most important 5 stars hotels in Milan during the Design Week.

      Discover

    • DISTRIBUTION
      26,7% Fairs & Events
      26,1% Flagship & Retail
      13,7% Interior Design Studio
      10,6% Architects
      9% 5 Stars Hotel & Room Service
      8% WeWork & Co-working spaces
      5,9% Subscribers
    • OUT OF EUROPE
      14% USA
      4% Middle East
      3% Asia Pacific

      EUROPE
      15% United Kigndom
      14% Germany
      12% Italy
      11% France
      8% Others
      7% Spain
      5% Netherlands
      4% Belgium
      3% Denmark


    .WONDER BOOK

    PROJECTS & HOSPITALITY | INTERNATIONAL

    PROJECTS & HOSPITALITY | INTERNATIONAL

    Two semi-annual publications, distributed in the Spring | Summer edition coming out in March and the Fall | Winter edition in September, mark the international year of design: accompanying the major events dedicated to Projects and Hospitality in the most dynamic world markets, the two volumes give a preview of the most representative and exclusive projects, created by the world’s most important names in design and architecture.

    Advertising

    • | Publication date: March (Spring Summer) | September (Fall Winter)
      | Language: English
      | Circulation: 40,000
      | Mailed: 35,000
      | Events coverage: 5,000

      • Mipim Cannes
      • Mipim London
      • Hostys Connect
      • Incoming & Missions FLA
    • DISTRIBUTION
      56% Architects & Interior designers
      14% Senior Executive managers of International Hotel Brands
      12% Contractors
      9% Developer
      6% Owners, Operators & Investors
      3% Suppliers & miscellaneous


    PROJECTS & HOSPITALITY | CHINA REGIONAL

    PROJECTS & HOSPITALITY | CHINA REGIONAL

    Publication parallel to the International edition, the Projects & Hospitality China Regional Book is published every six months: the March issue with the Spring | Summer volume and that of September with the Fall | Winter volume establish twice-yearly frequency. Different, instead is the language (entirely in Chinese) and the contents, specifically selected for the oriental market and the expectations of its audience.

    Advertising

    • | Publication date: March (Spring Summer) | September (Fall Winter)
      | Language: Chinese
      | Circulation: 30,000
      | Mailed: 25,000
      | Events coverage: 5,000

      • Mipim Asia Summit | Hong Kong
      • Italian Design Forum | California
      • Real Estate Design Forum | Shenzen
      • Incoming & Missions FLA
    • DISTRIBUTION
      60% Interior design & Architecture firms
      15% Properties & Investors
      12% Developers
      9% Hotel Operators
      2% Evolved trade
      2% Design & University Bookstores


    YACHT & CRUISE

    YACHT & CRUISE

    .Wonder Book Yacht & Cruise happens as a spinoff of the familiar .Wonder Project & Hospitality Book, and represents a point of contact between the nautical world at its highest levels and the worlds of architecture and interior design, two fields connected by a refined editorial fil rouge that generates harmony for the particular aspects of on-board living and those of residence. The book, through technical and aesthetic explorations, focuses on the world’s most beautiful marinas and their associated lounges, the ports and docks where new works have architecture have made an important contribution to the evolution of the landscape. .Wonder Book Yacht & Cruise also interprets the chain of production of beauty through the study of the materials utilized, the stories of the protagonists – yachtsmen, manufacturers, or notable sailors – and images of great aesthetic impact related to aquatic settings.

    Advertising

    • | Publication date: October
      | Language: English
      | Circulation: 20,000
      | Mailed: 16,500
      | Events coverage: 3,500

    • DISTRIBUTION
      15% UHnwi
      14% VHnwi
      14% Architects & Interior Designers
      11% Hnwi
      10% Suppliers
      8% Ship Owner
      7% Top management of banks, asset & funds, financial services
      7% Top management of harbuors, piers and docks
      7% Hotel Operator
      4% Ship Yard
      3% Miscellaneous

      LEGEND
      • UHnwi: a net worth of at least 30 millions of US dollars
      • VHnwi: a net worth between 5 and 30 millions of US dollars
      • Hnwi = High Net Worth Individuals, a net worth between 1 and 5 millions of US dollars


    LAST ISSUE

    IFDM Projects & Hospitality Book | China Regional | Spring-Summer 2020

    March 2020

    The great .Wonder in China
    Now at its third year of existence, the Collectible Book China Regional of IFDM dons a new outfit, sealed by a genuine label that indicates its distinctive character – Wonder – becoming the protagonist of this publishing project.

    e-Shop   Archive


    IFDM.DESIGN

    Digital

    No ordinary website but an innovative platform that is able to integrate information, services, entertainment and social networks in its macro sections: this is IFDM.design. Recalling the spirit that has guided the paper editions up until now, the digital project declares its international vocation by giving primary importance to trade events, with constant and live updates in the form of reports and daily newsletters. A worldwide landmark for all those wishing to be updated on the design scene.

    Advertising


    65,540

    Monthly unique visitors


    104,860

    Monthly visits


    272,340

    Monthly page view


    02:12

    Average session duration

     


    CONTENTS

    The magazine explores the world of design, architecture and projects & hospitality.

    40%


    40%

    Events

    30%


    30%

    Design & Luxury

    30%


    30%

    Projects & Hospitality


    READERSHIP PROFILE*


    58,1%

    Men


    41,9%

    Women


    35-64

    Years of age


    67%

    College graduates

    • TARGET GROUP
      39% Evolved trade & Retailer
      31% Architects & Interior designers
      9% Developers
      8% Companies and sales chain
      8% Hotel chains and procurements
      5% Investors, asset management companies and advisors
    • EUROPEAN READERS

      73% of database

      26% United Kingdom
      21% Italy
      18% Germany
      13% France
      9% Rest of Europe
      6% Belgium
      4% Spain
      3% Sweden
    • INTERNATIONAL READERS

      27% of database

      36% Americas
      21% Middle East
      18% Russia & Eastern Europe
      11% Asia Pacific
      8% Africa
      6% China

    *Information sources: analytics, customer database, in-house research. Readership data are updated every six months


    NEWSLETTERS

     

    Regular, in-depth reports on the international design sector with a focus on industry events, leading design figures, new product and design developments and all the biggest goings-on around the world. IFDM’s daily newsletter is a reliable, slick source of information shining a light on the dynamics and developments of the global design industry.

    Subscribe

     

    IFDM THURSDAY NEWS

    IFDM THURSDAY NEWS

    Every Thursday, IFDM Thursday News rounds up the week’s main news stories to provide a comprehensive snapshot of the latest developments in the design and luxury industries, with a focus on the hottest trends, interviews with the biggest stars and event reports and other stories.

    IFDM DAILY

    IFDM DAILY

    A daily report on the biggest international events. The IFDM Daily News gives you a real-time snapshot of every single trade event IFDM takes part in, showcasing all the new developments at the most important dates in the design calendar.

    IFDM PROJECTS & HOSPITALITY

    IFDM PROJECTS & HOSPITALITY

    A weekly design newsletter, IFDM Projects & Hospitality News brings together the best bits from the ifdm.design website, with a sole focus on the Projects and Hospitality sectors. The newsletter shines a light on the most spectacular projects in all four corners of the globe.


    45,730

    Newsletter subscribers


    27,8%

    Newsletter open rate



    BUSINESS CONCIERGE

    Business Concierge

    Thanks to our experience and competence in Trade, Projects and Hospitality interiors sectors, our global contacts and our presence on the ground in strategic and emerging markets, IFDM is able to offer a service targeted to professionals wishing to become part of the network and gain access to business opportunities.

    Contact us


    CONTACTS

    EDITOR-IN-CHIEF

    Paolo Bleve
    bleve@ifdm.it

    MANAGING EDITOR

    Veronica Orsi
    orsi@ifdm.it

    WEB EDITOR

    Giammarco Bellotti
    redazione@ifdm.it

    DIGITAL DEPARTMENT

    Federica Riccardi
    web@ifdm.it

    PUBLISHING COORDINATOR

    Matteo De Bartolomeis
    matteo@ifdm.it

    PR & MARKETING MANAGER

    Marta Ballabio
    marketing@ifdm.it

    BRAND RELATIONS

    Annalisa Invernizzi
    annalisa@ifdm.it

    GRAPHIC DEPARTMENT

    Sara Battistutta
    Marco Parisi
    grafica@ifdm.it