INTERIOR FURNITURE DESIGN MAGAZINE

Cover Magazine

IFDM, an important trade magazine for the design sector, represents the best in luxury and designer furniture and décor, within a context that brings professionals together. A mouthpiece for trends and new industry developments, it is divided into three publications – IFDM Magazine, Contract & Hospitality Book, and IFDM On Design – which, alongside a selection of related services, create a complete system for doing business and disseminating information.


LAST ISSUE

N. 1 | EUROPE & ASIA

January 2019

The perfect balance between history and future
Cologne, Paris, Stockholm, Shanghai. Looking through the pages of the first issue of the year the mind travels around the globe making a few stops at some of the most interesting international venues in terms of design and attention to the world of design.

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EXPLORE THE IFDM WORLD

PUBLISHING & DIGITAL

IFDM Magazine
Contract&Hospitality Book
IFDM.design | Social Media

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DESIGN WEEK & STRATEGIC MARKET EXCLUSIVE PARTNERSHIP

New York | London | Paris | Milan
Koln | Stockholm | Moscow | Dubai
Beijing | Shanghai

PREMIUM EVENTS

FLA Missions & Incomings
Networking | B2B events
Mipim @ Cannes, Londra & Hong Kong

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BUSINESS CONCIERGE

Tailor made advice for architects, developers, interior designers and companies

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  • PUBLISHING & DIGITAL

    IFDM Magazine
    Contract&Hospitality Book
    IFDM.design | Social Media

    Reserve your space

  • DESIGN WEEK & STRATEGIC MARKET EXCLUSIVE PARTNERSHIP

    New York | London | Paris | Milan
    Koln | Stockholm | Moscow | Dubai
    Beijing | Shanghai

  • PREMIUM EVENTS

    FLA Missions & Incomings
    Networking | B2B events
    Mipim @ Cannes, Londra & Hong Kong

    Contact us

  • BUSINESS CONCIERGE

    Tailor made advice for architects, developers, interior designers and companies

    Contact us


    INTERNATIONAL DIFFUSION


    10

    editions per year


    60,000

    copies/edition
    (average circulation)


    35

    trade fairs and international events


    28

    strategic markets


    20

    B2B missions


    ISSUES

    N. 1 | EUROPE & ASIA | JANUARY

    N. 1 | EUROPE & ASIA | JANUARY

    The international trade show calendar kicks off with an issue specifically dedicated to the exhibitions that animate European markets during the first few months of the year and, simultaneously, to the cities that reflect the dynamism of design: Cologne, Paris, Stockholm, and Kiev. Even Singapore and Shanghai, cities where IFDM is concluding its first tour, building a trait d’union between the two continents, enter the picture with new developments and trends in the sector.

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    • | Publication date: 14th January
      | Languages: English + Italian
      | Circulation: 60,000
      | Events coverage: 35,000
      | Mailed: 25,000

      • IMM Cologne | Koln
      • Maison&Objet | Paris
      • Stockholm Furniture Fair
      • Interior Mebel | Kiev
      • IFFS | Singapore
      • Design Shanghai
    • DISTRIBUTION
      29% Architects & Interior designers
      21% Flagship stores & Evolved retailers
      20% Trade companies
      16% Hospitality
      14% Distributors


    N. 2 | MILAN DESIGN WEEK | APRIL

    N. 2 | MILAN DESIGN WEEK | APRIL

    Previews of products and installations, trade show and FuoriSalone events, featured speakers and special appearances, all-new innovations and trends. All spotlights are on Milano Design Week and its featured exhibition, the Salone del Mobile.Milano, to which is dedicated IFDM’s entire April issue: an in-depth informational tool for professionals who want to keep up-to-date (even in their free time thanks to “Room Service“) on the circuit of attractions that transform the city into the world’s Design Capital.

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    • | Publication date: 9th April
      | Languages: English + Italian
      | Circulation: 120,000
      | Events coverage: 78,000
      | Room Service: 21,600
      | Flagship Store in Milan: 12,000
      | Mailed: 8,400

    • ROOM SERVICE

      The copies of IFDM Magazine are in the rooms and in the lobbies of the most important 5 stars hotels in Milan during the Design Week.

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    • DISTRIBUTION
      65% Salone del Mobile.Milano
      18% Room Service
      10% Flagship stores & Evolved retailers
      7% Architects & Interior designers


    N. 3 | USA & UK | MAY

    N. 3 | USA & UK | MAY

    From the east coast to the west coast, IFDM travels through America and its myriad destinations, capable of bringing together design, contracting projects, and art, for a 360° view of inspiring experiences. Dynamic hubs of design and innovation, USA cities provide fertile ground for global projects, as well as for the best of ‘Made in Italy’, which is measured through internationalisation. IFDM is a reliable spokesman and exceptional partner, specialising in the American market, as well as the London market on occasion of Clerkenwell Design Week.

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    • | Publication date: 10th May
      | Languages: English + Italian
      | Circulation: 60,000
      | Events coverage: 40,000
      | Mailed: 20,000

      • NYCxDESIGN | New York (ICFF New York, Wanted Design, Time Square Design Pavillon)
      • Clerkenwell Design Week | London
      • Neocon | Chicago
      • HD Expo | Las Vegas
    • DISTRIBUTION
      38% Flagship stores & Evolved retailers
      24% Architects & Interior designers
      18% Hospitality
      13% Trade companies
      7% Distributors


    N. 4 | RUSSIA & EAST EUROPE | OCTOBER

    N. 4 | RUSSIA & EAST EUROPE | OCTOBER

    The magazine’s fourth issue of the year focuses on the Russian market. The main event of the Salone del Mobile.Milano Moscow provides an opportunity to look eastward at the developments – in terms of both retail and design – that animate the country, a long-standing reference market for ‘Made in Italy’. Local design and emerging talents, a connection to Italian companies, and the broad retail network that stretches out across the Eastern European continent: this is just some of the content that dictates the guidelines of the magazine’s October issue (printed in both Russian and Italian) which, on occasion of the exhibition, is provided with an exceptional showcase in Moscow‘s luxury hotels as well.

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    • | Publication date: 9th October
      | Languages: Russian + Italian
      | Circulation: 60,000
      | Events coverage: 40,000
      | Room Service: 6,000
      | Mailed: 14,000

    • ROOM SERVICE

      The copies of IFDM Magazine are in the rooms and in the lobbies of the most important 5 stars hotels in Moscow during the Design Week.

      Discover

    • DISTRIBUTION
      38% Architects & Interior designers
      18% Developers & Investors
      18% Distributors
      14% Hospitality
      12% Flagship stores & Evolved retailers


    DUBAI ON DESIGN | NOVEMBER

    DUBAI ON DESIGN | NOVEMBER

    A guide conceived in a smart, manageable, and bilingual (Arab and English) format that can be easily consulted throughout all of Dubai Design Week. This is the objective with which the ‘Dubai on Design’ spin-off was created, the partner publication of the most important week dedicated to design in the Middle East and of its star event, Downtown Design. Read what key figures from the industry have to say and browse the constellation of events, installations, and brands which begin in the Design District and spread out to the rest of Dubai.

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    • | Publication date: 11th November
      | Languages: Arabic + English
      | Circulation: 25,000
      | Events coverage: 20,000
      | Mailed: 5,000

      • Downtown Design
      • D3 | Dubai Design District
    • DISTRIBUTION
      44% Architects & Interior designers
      20% Developers & Investors
      18% Flagship stores & Evolved retailers
      14% Hospitality
      4% Trade companies


    N. 5 | CHINA | NOVEMBER

    N. 5 | CHINA | NOVEMBER

    The November issue speaks Chinese – in terms of language, target, and content, a new entry in IFDM’s editorial palimpsest. Part of a broader project conducted by IFDM in China, which also encompasses the China Regional Contract & Hospitality Book, a magazine that directly addresses the public of the Far East, creating a bridge between eastern and western culture via a single common denominator: an appreciation for high quality design.

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    • | Publication date: 21st November
      | Languages: Chinese + English
      | Circulation: 60,000
      | Events coverage: 45,000
      | Mailed: 15,000

      • Beijing Design Week
      • Salone del Mobile.Milano Shanghai
    • DISTRIBUTION
      45% Salone del Mobile.Milano Shanghai
      20% Architects & Interior designers
      15% Flagship stores & Evolved retailers
      15% Five stars hotel
      5% Buyer


    CONTRACT&HOSPITALITY BOOK

    INTERNATIONAL

    INTERNATIONAL

    Two semi-annual publications, distributed in the Spring | Summer edition coming out in March and the Fall | Winter edition in September, mark the international year of design: accompanying the major events dedicated to Contract and Hospitality in the most dynamic world markets, the two volumes give a preview of the most representative and exclusive projects, created by the world’s most important names in design and architecture.

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    • | Publication date: March (Spring Summer) | September (Fall Winter)
      | Languages: English
      | Circulation: 40,000
      | Mailed: 35,000
      | Events coverage: 5,000

      • Mipim Cannes
      • Mipim London
      • Real Estate Design Forum | Shenzen
      • Hostys Connect
    • DISTRIBUTION
      56% Architects & Interior designers
      14% Senior Executive managers of International Hotel Brands
      12% Contractors
      9% Developer
      6% Owners, Operators & Investors
      3% Suppliers & miscellaneous


    CHINA REGIONAL

    CHINA REGIONAL

    Publication parallel to the International edition, the Contract & Hospitality China Regional Book is published every six months: the March issue with the Spring | Summer volume and that of September with the Fall | Winter volume establish twice-yearly frequency. Different, instead is the language (entirely in Chinese) and the contents, specifically selected for the oriental market and the expectations of its audience.

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    • | Publication date: March (Spring Summer) | September (Fall Winter)
      | Languages: Chinese
      | Circulation: 30,000
      | Mailed: 25,000
      | Events coverage: 5,000

      • Mipim Asia Summit | Hong Kong
      • Italian Design Forum | California
      • Incoming & Missions FLA
    • DISTRIBUTION
      60% Interior design & Architecture firms
      15% Properties & Investors
      12% Developers
      9% Hotel Operators
      2% Evolved trade
      2% Design & University Bookstores


    DIGITAL

    Digital

    No ordinary website but an innovative platform that is able to integrate information, services, entertainment and social networks in its macro sections: this is IFDM.design. Recalling the spirit that has guided the paper editions up until now, the digital project declares its international vocation by giving primary importance to trade events, with constant and live updates in the form of reports and daily newsletters. A worldwide landmark for all those wishing to be updated on the design scene.

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    15,000

    Unique visitors


    35,000

    Newsletter subscribers


    28%

    Newsletter open rate


    14,950

    Social Media Follower

    NEWSLETTERS

    • TARGET
      51% Architects & Interior designers
      19% Evolved trade
      9% Developers
      8% Companies and sales chain
      8% Hotel chains and procurements
      5% Investors, asset management companies and advisors
    • EUROPEAN READERS

      26,800 | 73% of database

      31% United Kingdom
      26% Italy & Rest of Europe
      22% France
      12% Germany
      5% Belgium
      4% Sweden
    • INTERNATIONAL READERS

      9,900 | 27% of database

      41% Americas
      21% Africa
      18% Eastern Europe
      9% Asia Pacific
      6% Middle East
      5% China


    SERVICES


    BUSINESS CONCIERGE

    Business Concierge

    Thanks to our experience and competence in Trade, Contract and Hospitality interiors sectors, our global contacts and our presence on the ground in strategic and emerging markets, IFDM is able to offer a service targeted to professionals wishing to become part of the network and gain access to business opportunities.

    Contact us


    CONTACTS

    EDITOR-IN-CHIEF

    Paolo Bleve
    [email protected]

    MANAGING EDITOR

    Veronica Orsi
    [email protected]

    EDITORIAL STAFF

    Giammarco Bellotti
    redazio[email protected]

    SOCIAL MEDIA MANAGER

    Federica Riccardi
    [email protected]

    PUBLISHING COORDINATOR

    Matteo De Bartolomeis
    [email protected]

    PR & COMMUNICATION

    Marta Ballabio
    [email protected]

    BRAND RELATIONS

    Annalisa Invernizzi
    [email protected]

    GRAPHIC DEPARTMENT

    Sara Battistutta
    Marco Parisi
    [email protected]

    HEADQUARTERS

    Via Milano 39
    20821 Meda (MB) – Italy
    Tel. +39 0362 551455