INTERIOR FURNITURE DESIGN MAGAZINE

IFDM, an important trade magazine for the design sector, represents the best in luxury and designer furniture and décor, within a context that brings professionals together. A mouthpiece for trends and new industry developments, it is divided into three publications – IFDM Magazine, Projects & Hospitality Book, and IFDM.design – which, alongside a selection of related services, create a complete system for doing business and disseminating information.
EXPLORE THE IFDM WORLD

PUBLISHING & DIGITAL
Magazine | .Wonder Book | Digital
Advertising
DESIGN WEEK & STRATEGIC MARKET EXCLUSIVE PARTNERSHIP
Beijing | Cologne | Dubai | London
Los Angeles | Miami | Milan | Moscow
New York | Paris | Shanghai | Stockholm
Fairs
PREMIUM EVENTS
B2B events | Mipim @ Cannes, Londra & Hong Kong
Contact us
BUSINESS CONCIERGE
Tailor made advice for Architects, Developers, interior designers and companies
Contact us
INTERNATIONAL DIFFUSION
6
editions per year
40,000
copies/edition
(average circulation)
35
trade fairs and international events
28
strategic markets
IFDM MAGAZINE

DESIGN ISSUE
Previews of products and installations, trade show and FuoriSalone events, featured speakers and special appearances, all-new innovations and trends. All spotlights are on Milano Design Week and its featured exhibition, the Salone del Mobile.Milano, to which is dedicated IFDM’s entire issue: an in-depth informational tool for professionals who want to keep up-to-date (even in their free time thanks to “Room Service“) on the circuit of attractions that transform the city into the world’s Design Capital.
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| Calendar: April
| Languages: English (hard copies) | English, Italian (digital)
| Circulation: 80,000
| Events coverage: 21,400
| WeWork & Co-Working spaces: 6,400
| 5 Stars Hotel & Room Service: 7,800
| Flagship & Retail: 20,200
| Mailed: 24,200 -
The copies of IFDM Magazine are in the rooms and in the lobbies of the most important 5 stars hotels in Milan especially during the Design Week.
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26,7% Fairs & Events26,1% Flagship & Retail13,7% Interior Design Studio10,6% Architects9% 5 Stars Hotel & Room Service8% WeWork & Co-working spaces5,9% Subscribers
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OUT OF EUROPE
14% USA
4% Middle East
3% Asia PacificEUROPE
15% United Kigndom
14% Germany
12% Italy
11% France
8% Others
7% Spain
5% Netherlands
4% Belgium
3% Denmark
.WONDER BOOK

PROJECTS & HOSPITALITY | INTERNATIONAL
Two semi-annual publications, distributed in the Spring | Summer edition coming out in March and the Fall | Winter edition in September, mark the international year of design: accompanying the major events dedicated to Projects and Hospitality in the most dynamic world markets, the two volumes give a preview of the most representative and exclusive projects, created by the world’s most important names in design and architecture.
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| Publication date: February (Spring Summer) | September (Fall Winter)
| Language: English
| Circulation: 40,000
| Mailed: 35,000
| Events coverage: 5,000 -
- Mipim Cannes
- Mipim London
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56% Architects & Interior designers14% Senior Executive managers of International Hotel Brands12% Contractors9% Developer6% Owners, Operators & Investors3% Suppliers & miscellaneous

PROJECTS & HOSPITALITY | CHINA REGIONAL
Publication parallel to the International edition, the Projects & Hospitality China Regional Book is published every six months: the March issue with the Spring | Summer volume and that of September with the Fall | Winter volume establish twice-yearly frequency. Different, instead is the language (entirely in Chinese) and the contents, specifically selected for the oriental market and the expectations of its audience.
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| Publication date: March (Spring Summer) | October (Fall Winter)
| Language: Chinese
| Circulation: 30,000
| Mailed: 25,000
| Events coverage: 5,000 -
- Design Week | Shanghai
- Mipim Asia Summit | Hong Kong
- Real Estate Design Forum | Shenzen
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60% Interior design & Architecture firms15% Properties & Investors12% Developers9% Hotel Operators2% Evolved trade2% Design & University Bookstores

YACHT & CRUISE
.Wonder Book Yacht & Cruise happens as a spinoff of the familiar .Wonder Project & Hospitality Book, and represents a point of contact between the nautical world at its highest levels and the worlds of architecture and interior design, two fields connected by a refined editorial fil rouge that generates harmony for the particular aspects of on-board living and those of residence. The book, through technical and aesthetic explorations, focuses on the world’s most beautiful marinas and their associated lounges, the ports and docks where new works have architecture have made an important contribution to the evolution of the landscape. .Wonder Book Yacht & Cruise also interprets the chain of production of beauty through the study of the materials utilized, the stories of the protagonists – yachtsmen, manufacturers, or notable sailors – and images of great aesthetic impact related to aquatic settings.
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| Publication date: July
| Language: English
| Circulation: 20,000
| Mailed: 16,500
| Events coverage: 3,500 -
22% Architects & Interior Designers17% Fairs & Events12% High net worth value12% Harbor, Piers, Docks9% Suppliers & Miscellaneous7% Design Industry6% Bank, Asset Found4% Investor4% Hotel Operator3% Ship Owners1% Ship Yards
LAST ISSUE
IFDM.DESIGN

No ordinary website but an innovative platform that is able to integrate information, services, entertainment and social networks in its macro sections: this is IFDM.design. Recalling the spirit that has guided the paper editions up until now, the digital project declares its international vocation by giving primary importance to trade events, with constant and live updates in the form of reports and daily newsletters. A worldwide landmark for all those wishing to be updated on the design scene.
65,700
Users*
107,100
Sessions*
275,700
Page views*
02:08
Minutes, average stay on page
*Data generated on monthly average
CONTENTS
The website explores the world of design and luxury, from international destinations to the wider project and hospitality sector.
40%
Design & Luxury
30%
Projects & Hospitality
30%
International destinations
& Trade events
READERSHIP PROFILE*
58,1%
Men
41,9%
Women
35-64
Years of age
67%
College graduates
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39% Evolved trade & Retailer31% Architects & Interior designers9% Developers8% Companies and sales chain8% Hotel chains and procurements5% Investors, asset management companies and advisors
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73% of database
26% United Kingdom21% Italy18% Germany13% France9% Rest of Europe6% Belgium4% Spain3% Sweden -
27% of database
36% Americas21% Middle East18% Russia & Eastern Europe11% Asia Pacific8% Africa6% China
*Information sources: analytics, customer database, in-house research. Readership data are updated every six months
NEWSLETTERS
Regular, in-depth reports on the international design sector with a focus on industry events, leading design figures, new product and design developments and all the biggest goings-on around the world. IFDM’s daily newsletter is a reliable, slick source of information shining a light on the dynamics and developments of the global design industry.
THURSDAY NEWS
Every Thursday, IFDM Thursday News rounds up the week’s main news stories to provide a comprehensive snapshot of the latest developments in the design and luxury industries, with a focus on the hottest trends, interviews with the biggest stars and event reports and other stories.
PROJECTS & HOSPITALITY
A weekly design newsletter, IFDM Projects & Hospitality News brings together the best bits from the ifdm.design website, with a sole focus on the Projects and Hospitality sectors. The newsletter shines a light on the most spectacular projects in all four corners of the globe.
MONTHLY JOURNAL
An editorial feature where the leitmotif, month by month, is a different theme area inside the wider panorama of interior design. This is the Monthly Journal of IFDM.design, sent with a special newsletter and developed through in-depth investigation of the theme, coordinated with six exclusive advertorials for six sector companies and brands.
46,100
Newsletter subscribers
27,9%
Rate of newsletter opening
BUSINESS CONCIERGE

Thanks to our experience and competence in Trade, Projects and Hospitality interiors sectors, our global contacts and our presence on the ground in strategic and emerging markets, IFDM is able to offer a service targeted to professionals wishing to become part of the network and gain access to business opportunities.
CONTACTS
EDITOR-IN-CHIEF
Paolo Bleve
bleve@ifdm.it
MANAGING EDITOR
Veronica Orsi
orsi@ifdm.it
WEB EDITOR
Giammarco Bellotti
redazione@ifdm.it
DIGITAL DEPARTMENT
Federica Riccardi
web@ifdm.it
PUBLISHING COORDINATOR
Matteo De Bartolomeis
matteo@ifdm.it
PR & MARKETING MANAGER
Marta Ballabio
marketing@ifdm.it
BRAND RELATIONS
Annalisa Invernizzi
annalisa@ifdm.it
GRAPHIC DEPARTMENT
Sara Battistutta
Marco Parisi
grafica@ifdm.it