INTERIOR FURNITURE DESIGN MAGAZINE
IFDM, an important trade magazine for the design sector, represents the best in luxury and designer furniture and décor, within a context that brings professionals together. A mouthpiece for trends and new industry developments, it is divided into three publications – IFDM Magazine, Projects & Hospitality Book, and IFDM.design – which, alongside a selection of related services, create a complete system for doing business and disseminating information.
EXPLORE THE IFDM WORLD
editions per year
trade fairs and international events
Previews of products and installations, trade show and FuoriSalone events, featured speakers and special appearances, all-new innovations and trends. All spotlights are on Milano Design Week and its featured exhibition, the Salone del Mobile.Milano, to which is dedicated IFDM’s entire issue: an in-depth informational tool for professionals who want to keep up-to-date (even in their free time thanks to “Room Service“) on the circuit of attractions that transform the city into the world’s Design Capital.
| Calendar: April
| Languages: English (print) | English, Italian (digital)
| Circulation: 80,000
| Mailed: 40,300
| Flagship & Retail: 20,200
| 5 Stars Hotel & Room Service: 7,800
| WeWork & Co-Working spaces: 6,400
| Events coverage: 5,300
26,7% Fairs & Events26,1% Flagship & Retail13,7% Interior Design Studio10,6% Architects9% 5 Stars Hotel & Room Service8% WeWork & Co-working spaces5,9% Subscribers
OUT OF EUROPE
4% Middle East
3% Asia Pacific
15% United Kigndom
Two semi-annual publications, distributed in the Spring | Summer edition coming out in March and the Fall | Winter edition in September, mark the international year of design: accompanying the major events dedicated to Projects and Hospitality in the most dynamic world markets, the two volumes give a preview of the most representative and exclusive projects, created by the world’s most important names in design and architecture.
| Publication date: February (Spring Summer) | September (Fall Winter)
| Language: English
| Circulation: 40,000
| Mailed: 35,000
| Events coverage: 5,000
- Mipim Cannes
- Mipim London
56% Architects & Interior designers14% Senior Executive managers of International Hotel Brands12% Contractors9% Developer6% Owners, Operators & Investors3% Suppliers & miscellaneous
Publication parallel to the International edition, the .Wonder Book Projects & Hospitality China Regional follows the same vision. Through an annual issue, released in June, it brings the international design values most appreciated by the Chinese public to the market. The book features dedicated contents and language: as a matter of facts the edition is entirely in Chinese.
| Publication date: June
| Language: Chinese
| Circulation: 30,000
| Mailed: 25,000
| Events coverage: 5,000
- Design Week | Shanghai
- Mipim Asia Summit | Hong Kong
- Real Estate Design Forum | Shenzen
60% Interior design & Architecture firms15% Properties & Investors12% Developers9% Hotel Operators2% Evolved trade2% Design & University Bookstores
.Wonder Book Yacht & Cruise happens as a spinoff of the familiar .Wonder Book Project & Hospitality, and represents a point of contact between the nautical world at its highest levels and the worlds of architecture and interior design, two fields connected by a refined editorial fil rouge that generates harmony for the particular aspects of on-board living and those of residence. The book, through technical and aesthetic explorations, focuses on the world’s most beautiful marinas and their associated lounges, the ports and docks where new works have architecture have made an important contribution to the evolution of the landscape. .Wonder Book Yacht & Cruise also interprets the chain of production of beauty through the study of the materials utilized, the stories of the protagonists – yachtsmen, manufacturers, or notable sailors – and images of great aesthetic impact related to aquatic settings.
| Publication date: July
| Language: English
| Circulation: 20,000
| Mailed: 16,500
| Events coverage: 3,500
22% Architects & Interior Designers17% Fairs & Events12% High net worth value12% Harbor, Piers, Docks9% Suppliers & Miscellaneous7% Design Industry6% Bank, Asset Found4% Investor4% Hotel Operator3% Ship Owners1% Ship Yards
No ordinary website but an innovative platform that is able to integrate information, services, entertainment and social networks in its macro sections: this is IFDM.design. Recalling the spirit that has guided the paper editions up until now, the digital project declares its international vocation by giving primary importance to trade events, with constant and live updates in the form of reports and daily newsletters. A worldwide landmark for all those wishing to be updated on the design scene.
Minutes, average stay on page
*Data generated on monthly average
The website explores the world of design and luxury, from international destinations to the wider project and hospitality sector.
Design & Luxury
Projects & Hospitality
& Trade events
Years of age
39% Evolved trade & Retailer31% Architects & Interior designers9% Developers8% Companies and sales chain8% Hotel chains and procurements5% Investors, asset management companies and advisors
73% of database26% United Kingdom21% Italy18% Germany13% France9% Rest of Europe6% Belgium4% Spain3% Sweden
27% of database36% Americas21% Middle East18% Russia & Eastern Europe11% Asia Pacific8% Africa6% China
*Information sources: analytics, customer database, in-house research. Readership data are updated every six months
Regular, in-depth reports on the international design sector with a focus on industry events, leading design figures, new product and design developments and all the biggest goings-on around the world. IFDM’s daily newsletter is a reliable, slick source of information shining a light on the dynamics and developments of the global design industry.
Every Thursday, IFDM Thursday News rounds up the week’s main news stories to provide a comprehensive snapshot of the latest developments in the design and luxury industries, with a focus on the hottest trends, interviews with the biggest stars and event reports and other stories.
PROJECTS & HOSPITALITY
A weekly design newsletter, IFDM Projects & Hospitality News brings together the best bits from the ifdm.design website, with a sole focus on the Projects and Hospitality sectors. The newsletter shines a light on the most spectacular projects in all four corners of the globe.
An editorial feature where the leitmotif, month by month, is a different theme area inside the wider panorama of interior design. This is the Monthly Journal of IFDM.design, sent with a special newsletter and developed through in-depth investigation of the theme, coordinated with six exclusive advertorials for six sector companies and brands.
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Thanks to our experience and competence in Trade, Projects and Hospitality interiors sectors, our global contacts and our presence on the ground in strategic and emerging markets, IFDM is able to offer a service targeted to professionals wishing to become part of the network and gain access to business opportunities.
Matteo De Bartolomeis
PR & MARKETING MANAGER