When design meets nature, objects emerge that transform the way we inhabit outdoor spaces. From this shared vision comes Loop, the new sofa created by Ethimo together with Elena Salmistraro – a piece that interprets the outdoors as a place of connection, movement and freedom. Loop does not simply occupy space: it brings it to life. Its soft, continuous forms create a fluid, almost organic presence that naturally invites people to gather. Rather than a traditional sofa, it behaves like a small social architecture designed for conversation, encounters and moments of pause under the open sky.
The project was conceived as a volume without hierarchies or fixed orientations. Every side is accessible and the distinction between front and back disappears, encouraging spontaneous and open interaction. People move around Loop as if within a small domestic landscape – sitting, approaching, shifting positions – allowing the space to evolve naturally. The new three-seater sofa is freestanding and shaped entirely through technical padding rather than a visible structure. High-performance outdoor fabrics combine durability with a soft, comfortable touch, contributing to a sinuous and welcoming silhouette. Here, the material itself defines the identity of the piece.
Three fabric options enhance the personality of the sofa, while two colour moods evoke different atmospheres. Earth-inspired tones – reds, rust and warm shades – recall Mediterranean landscapes, while sea-inspired hues of blue and aqua echo coastal horizons and shifting light. Ideal for residential settings, where it becomes a soft and convivial signature within outdoor spaces, Loop also adapts effortlessly to hospitality and contract environments, where its sculptural presence helps define the character of the setting.
With Loop, everything moves – people, conversations, space itself. Ethimo and Elena Salmistraro imagine a new form of outdoor conviviality: freer, more fluid, where design and nature meet in a continuous, harmonious loop.
To be discovered during Milan Design Week or at Ethimo’s flagship store in Milan.
Salone del Mobile.Milano 2026
21–26 April
Hall 24 | Booth C37
Fuori Salone
Vivarium
20 – 26 April
ETHIMO Flagship Store
Via Felice Cavallotti 8, Milano
10:00 AM – 8:00 PM
