You have a long entrepreneurial history tied to well-being, long before it became such a widespread trend. How did this passion originate, and how has it translated into Visionnaire’s offerings?
Our focus on 360-degree well-being has always been central to our proposals. Personally, I’ve undertaken numerous initiatives in this field. For instance, I was among the first in Italy to introduce cryotherapy machines in spas 16 years ago, integrating the concept of thermogenesis with hot and cold treatments into holistic centers, whereas previously they were exclusively found in medical practices or sports facilities. I also launched an innovative startup, Effetto Viola, which uses engineered music with binaural beats to combat anxiety, panic attacks, insomnia, and stress – a technology now also installed on Trenitalia’s high-speed trains. This interest of mine has naturally extended to Visionnaire, where we’ve incorporated mini-spa and mini-fitness residential concepts into many projects. As early as Salone del Mobile.Milano 2024, we showcased a model suite featuring a master bedroom equipped with a cryosauna, Finnish sauna, and dedicated spaces for yoga and Pilates.
The collaboration with The Longevity Suites seems like a natural progression, yet also a significant strategic choice. How did this partnership come about, and what makes it unique?
The partnership arose from the growing demand among The Longevity Suites clients to integrate clinical protocols into a residential setting. My experience and connections with the board, including co-founder Marco Bizzarri (former CEO of Gucci), facilitated discussions and the signing of this licensing agreement. Visionnaire is committed to conceiving and delivering residential solutions under The Longevity Suite brand, serving as the design and production engine. This collaboration complements Visionnaire’s offerings with a precise medical protocol for longevity, targeting a shared clientele: successful individuals who, despite being able to acquire almost anything, strive to extend their healthy lifespan. The desire for health and longevity is a unifying factor for our clients.
We are familiar with The Longevity Suites’ philosophy, centered on prevention and extending “healthy life.” How does this vision translate into a residential project, and what is Visionnaire’s role?
Longevity’s goal is to increase healthy lifespan, not just chronological age, by preventing a prolonged decline through illness. This involves preventing inflammation, which underlies many pathologies. To achieve this, it’s essential to have a ‘dashboard’ to constantly monitor our vital parameters. Longevity Real Estate is designed to make this necessity both luxurious and convenient. Visionnaire integrates this philosophy by designing residential units we call Longevity Ready – truly “healthy havens” that do not promote the onset of illness. This represents a genuine medical lifestyle, a revolution built upon seven specific characteristics, ranging from air and water quality to acoustic comfort and low emissions.
What is the impact of these innovations on the real estate market, and how does Visionnaire ensure the integration of these elements?
We believe this approach will revolutionize Real Estate. While today properties are valued for energy efficiency, in the future, it will be crucial whether a property promotes or detracts from health. Our mission is to certify these homes as Longevity Ready, ensuring they do not compromise well-being. Visionnaire guarantees the integration of these elements through meticulous design and the use of cutting-edge materials and technologies, such as microfiltration systems and Dolby Atmos. We hope these high-end innovations will progressively spread, as these aspects are simply too critical to be overlooked.
Visionnaire is renowned for its sartorial approach. How does this philosophy align with Longevity’s need for standardized medical protocols?
Visionnaire is perhaps the only brand in the furniture industry with such a sartorial attitude. We don’t just sell products; we offer solutions that embody the client’s personality. Three out of ten products we create daily are made for the first and last time, with a range of 3,000 items and 16,000 finishes. Longevity, for its part, acts as a “well-being customizer” for each individual, as everyone requires different supplements, vitamins, and dietary regimens. This shared affinity for offering personalized solutions makes us ideal partners.
Regarding the development of interior design concepts for this partnership, could you provide some details on the vision that will guide the design of these spaces?
For the architectural aspect, we can already name Marco Casamonti, Luca Dini, and HBA as consultants. For interior development, our goal is to broaden our vision, moving beyond Visionnaire’s established aesthetic – traditionally focused on exquisite detail and precious materials – to embrace a living model centered on well-being. To this end, we will engage an external studio that, with fresh perspectives, will guide us in codifying an interior design specifically conceived for longevity.
