KitchenAid Artisan Plus: the new stand mixer to see and experience

An icon of design and technology, the new stand mixer introduces an unprecedented integrated LED light, combining performance and aesthetics

Artisan Plus by KitchenAid
Artisan Plus by KitchenAid

In the kitchen, everyone has their own style: both aesthetic and culinary. Those who love to cook are guardians of a timeless legacy, built on precise techniques, recipes passed down through generations, and highly personal preparation secrets. This rich trove of knowledge can now be put into practice with technological efficiency, speed, and precision. KitchenAid‘s new Artisan Plus Stand Mixer marks its latest evolutionary step, becoming a bridge between past and future.

It’s a must-have for everyone, from seasoned enthusiasts to anyone looking to simplify kitchen tasks, making them more accessible and enjoyable. Its aim is to preserve traditions, making them shine with a new light. After all, since its first legendary stand mixer was introduced in 1919, the brand has been an expert in enhancing home life and valuing culinary know-how. Chad Ries, KitchenAid’s Global Marketing Director, states: “Innovation is at the heart of the company. As the world’s number one brand in stand mixers, we are constantly seeking ways to evolve and offer even more possibilities to culinary creatives. That’s why we’ve introduced the Artisan Plus Stand Mixer, the most advanced tilt-head model in KitchenAid’s history.”

The joy of creation truly takes center stage with the new Artisan Plus stand mixer, an indispensable kitchen companion featuring a stainless steel bowl and an unprecedented integrated LED light in the mixer head – a first for KitchenAid. This light illuminates the inside of the bowl for perfect visibility and precise control over every preparation. The dual speed management mode offers a superior user experience, combining precision with maximum intuitiveness. There are 11 preset speeds, including a special ½ speed for incorporating ingredients, designed to gently mix delicate items like whipped egg whites, preserving their structure.

Artisan Plus by KitchenAid 11

Alternatively, power can be adjusted with absolute fluidity by simply rotating the selection lever, which activates precise speed control, ensuring the perfect consistency for every recipe. There’s also the Soft Start function, which gently initiates the mixer’s movement to minimize splashes. A range of included accessories – the bowl, flat beater, stainless steel dough hook, and stainless steel 6-wire whip – are all made from durable, dishwasher-safe stainless steel. Last but not least, design has always held a prominent place in KitchenAid’s history, making its products instantly recognizable. The Artisan Plus is enhanced with contemporary details and 11 new shades designed to interpret every style. This attention to detail extends to the design of the flat beater, which features a flexible double edge of stainless steel and silicone. This gently scrapes the bowl, ensuring a smooth and continuous blend without interruptions.