Before trends, before aesthetics, and before labels, Anoud Khalid Mishaal designs from a place of meaning. Through her studio, A Interiors, she has carved a distinctive language that treats space as a lived experienceone shaped by culture, memory, and intention rather than surface decoration. Rooted in Saudi heritage yet fluent in a global design dialogue, her work moves seamlessly between tradition and contemporary expression, allowing craftsmanship, narrative, and lifestyle to lead the way. From being named among the world’s Top 100 Interior Designers to presenting Saudi craftsmanship on an international stage at the Venice Architecture Biennale, Anoud’s practice reflects a thoughtful balance of local identity and global perspective. Each project becomes a story, carefully layered, emotionally resonant, and deeply personal. Here, IFDM sits with Anoud Khalid Mishaal to learn more about her design philosophy, the role of heritage and craftsmanship in her work, and how A Interiors continues to shape spaces that feel both timeless and alive.
Your studio, A Interiors, is known for blending traditional cultural elements with contemporary design. How do you balance heritage with modernity in your work, and why is that balance important to you?
At A Interiors, balancing heritage with modernity is less about contrast and more about conversation. A strong example of this approach was our work for the Venice Architecture Biennale, where we brought Saudi and Venetian cultures together in a shared spatial narrative. Rather than simplifying or “modernizing” tradition, we allowed traditional craftsmanship to exist confidently within a contemporary framework. We showcased Saudi crafts—such as weaving techniques and architectural details—in a way that felt relevant to today’s audience, without stripping them of their depth or meaning. For us, modernity isn’t about erasing the past; it’s about creating new contexts in which heritage can be experienced, appreciated, and reinterpreted. When tradition is given space to breathe, it naturally feels fresh and powerful. Balancing heritage and modern design begins with respect — not replication. I believe traditions carry a kind of quiet wisdom that doesn’t need to be reinterpreted through trends to stay relevant. The goal is to understand the spirit behind the craft, the symbolism, and the intention, and then give those elements space to exist within a modern context.This balance is important to me because heritage holds identity, memory, and emotion. If we treat it only with nostalgia, it risks becoming static. But when we respectfully reimagine its potential, we spark curiosity and connection. That’s where design becomes timeless—rooted in history, yet open to the future.
The philosophy of A Interiors emphasizes defining lifestyles rather than merely decorating spaces. How do you translate a client’s identity into the spatial language of a project?
Translating a client’s identity into space begins with listening—understanding not just how they live, but what they value, what grounds them, and what inspires them. Rather than replicating lifestyles or following formulas, the focus is on uncovering the underlying spirit: the habits, cultural references, memories, and aspirations that shape the way a client moves through their world. A space should feel intuitive and personal, not styled for effect. Materials, textures, and spatial flow are selected with intention, allowing authenticity to guide the design rather than trends. In this sense, a client’s identity is treated much like heritage—it carries a quiet wisdom that deserves to be respected and thoughtfully reinterpreted. When cultural or traditional elements are part of that identity, they are integrated as a natural extension of the narrative, evolving within a contemporary framework without losing their essence. This approach allows lifestyle to become the foundation of the design, resulting in spaces that feel warm, grounded, and deeply connected to the people who inhabit them.
Can you share how your early experiences; such as traveling and art collecting; continue to influence your creative process today?
My early experiences have had a lasting influence on how I approach design today. My mother has always had an incredible eye for design and an instinctive talent for collecting antiques and vintage pieces, despite never having formally studied it. Growing up, I would tag along with her as she sourced pieces for our home, and those moments taught me to appreciate craftsmanship, history, and the quiet power of well-chosen objects. I think those early experiences planted the seed for what I do today. Traveling further expanded that perspective. Being exposed to different cultures, architectural languages, and ways of living trained me to look beyond surface aesthetics and pay attention to proportions, materiality, and the emotional atmosphere of a space. Each destination leaves behind a visual memory, whether it’s the restraint of a historic interior or the boldness of contemporary expression. Art collecting deepened this sensibility. It taught me that meaningful design, like meaningful art, carries narrative and intention. I approach spaces as curated compositions—layered, personal, and authentic. Ultimately, these influences guide me toward creating designs that feel rooted, timeless, and emotionally resonant.
Your work has been featured among the Top 100 Interior Designers globally, and you recently presented at the Venice Architecture Biennale. How do international platforms influence your vision and opportunities for A Interiors?
Being recognized on the AD100 and presenting at the Venice Architecture Biennale have been meaningful milestones for A Interiors. The AD100 acknowledgment was especially affirming, as it reflected years of building a studio grounded in intention, cultural depth, and design integrity. It validated our approach to creating spaces that go beyond aesthetics and speak to identity and lifestyle. Our decision to participate in the Venice Architecture Biennale was driven by a different, but equally important purpose. It was an opportunity to present our design philosophy and capabilities on a global stage, and to share Saudi heritage in an authentic and contemporary way. The aim was not visibility alone, but to contribute to an international dialogue—showing that Saudi craftsmanship and cultural narratives are living, evolving, and relevant within today’s design discourse. Together, these platforms have influenced our vision by reinforcing the importance of authenticity and clarity of voice. They have opened doors to cross-cultural collaboration and new opportunities, while strengthening A Interiors’ role as a studio that bridges heritage and modernity—rooted locally, yet confidently engaging with a global audience.
What role does craftsmanship play in your designs, and how do you incorporate local artisanal traditions into contemporary spaces?
Craftsmanship has always been at the heart of meaningful design. In Saudi Arabia, there is a renewed appreciation for the artisan—not just as a maker, but as a storyteller and custodian of culture. Their work carries generations of knowledge, and that continuity gives design its soul. For me, working closely with local artisans is both a creative and personal journey. Their techniques, textures, and traditions inform the language of our spaces, shaping not just details but the overall aesthetic and atmosphere. Collaborating directly allows me to understand the intention behind each craft, while giving artisans a platform to reinterpret their skills in contemporary contexts. It’s a dialogue that connects tradition to modernity and heritage to daily life. At A Interiors, we approach every project as a bridge between past and present. By integrating time-honored techniques into modern forms, materials, and spatial concepts, we ensure that craftsmanship remains alive, relevant, and central to Saudi design. This collaboration strengthens our vision and creates spaces that feel both rooted and forward-looking, honoring tradition while embracing innovation.
In your opinion, what distinguishes A Interiors from other design studios in the Middle East’s rapidly evolving design landscape?
There are many emerging and established designers in Saudi Arabia, each with their own unique approach, and I have great respect for their work. It’s inspiring to be part of this evolving industry alongside them. For me, A Interiors is focused on creating spaces that are deeply rooted in culture and identity, rather than simply following trends. We prioritize understanding the people who inhabit a space, and we weave heritage, craftsmanship, and narrative into every detail. Our approach is thoughtful and intentional—balancing tradition with modernity in a way that feels natural, personal, and timeless. We also value collaborating closely with individuals who share our vision, ensuring every project aligns with our philosophy. I believe it’s this care, depth, and commitment to storytelling that gives A Interiors its distinct voice in the region.
Your work often involves custom furniture and handpicked art pieces. How do you decide when customisation is needed versus choosing ready-made elements?
For me, the decision between customisation and ready‑made elements always begins with the story of the space and the needs of the client. Every piece we choose—whether furniture or art—must have intention and purpose. Some elements can effortlessly be found in existing collections that beautifully support the design narrative, and those ready‑made pieces allow us to bring quality, functionality, and aesthetic impact without unnecessary complexity. Ultimately, whether a piece is custom or ready‑made, it must contribute meaningfully to the design story—elevating the space while remaining true to the client’s lifestyle and the project’s intention.
You’ve spoken about spaces becoming stories. How do you begin constructing a narrative for a project; what is the first idea or element you explore?
When I begin constructing a narrative for a project, the first step is always understanding why the space matters and who will live within it. I start by listening—learning about the client’s lifestyle, memories, rhythms of daily life, and what makes them feel truly at ease. This forms the emotional foundation of the design and becomes the first thread in the story we are about to tell. From there, I look to context—whether cultural references, the site’s geography, or the client’s experiences and influences. These elements act as a compass for ideas, guiding choices in materiality, proportion, and overall mood. I often think of a space as a canvas that holds layers of meaning, where each material, artwork, and architectural gesture contributes to the narrative. Ultimately, the design narrative grows organically from this interplay of personal history, cultural touchpoints, and spatial intention—resulting in spaces that feel both rooted and alive with meaning.
Sustainability and cultural continuity are key conversations in design. How does A Interiors address ecological responsibility and the preservation of cultural memory in its work?
For us, ecological responsibility and cultural continuity are inherently connected. We prioritise thoughtful material choices, durability, and timeless design to reduce waste and extend a space’s lifespan. At the same time, we honour cultural memory by integrating traditional techniques and narratives in ways that feel purposeful—not nostalgic. This balance ensures design that is both responsible and rooted, contributing to a more meaningful, lasting built environment.
What advice would you give to emerging designers in the region who want to build a unique voice while honouring their cultural roots and global design trends?
Design should be personal, not about chasing trends. The most memorable spaces grow from emotion, memory, and connection, shaped by both the client’s story and the designer’s intuition. Inspiration may come from art, nature, or travel, but timeless design happens when a space feels genuinely lived in—not styled—reflecting identity, life, and thoughtful intention. Trust your voice and be curious. Deeply understanding culture, heritage, and your own history gives your work authenticity that trends cannot replicate. Listen carefully—to your clients, your surroundings, and the stories embedded in craft and place. Let these be your foundation, and then bring your own perspective with confidence. True design identity comes from respect for tradition, thoughtful intention, and the courage to interpret them in ways that feel relevant today.
