Conceived and curated by architect Ulderico Lepreri, the project unfolds as an immersive, sensory experience that goes beyond the idea of a conventional exhibition. Located at the entrance of Hall 14, six curated “theatres” host 11 international brands, transforming tableware and decorative objects into a collective story shaped by materials, gestures and design visions.
Porcelain, glass, crystal, silver and textiles take centre stage in an installation conceived as a symbolic journey through time. The experience is enriched by video narratives, imagery and live performances, offering an authentic glimpse into the artisan’s craft and the human dimension behind production. For the first time, the project also opens to Scandinavian design, placing its essential aesthetics and poetic materiality alongside some of Europe’s most established manufacturing names.
Here, the exhibition space becomes a true contemporary stage, where craftsmanship is not merely displayed but brought to life, experienced, shared and continuously reinterpreted.
