Armani Casa expands in Shenzhen

The home furnishings division of the fashion house signs and launches the prestigious GCC Casa Milano residential project in China

GCC Casa Milano, Shenzen, Cina
GCC Casa Milano, Shenzen, Cina

Designed by Milan-based The One Atelier and developed by construction giant Liantai, the GCC Casa Milano residential project lands in the exclusive bay of Shenzhen to highlight the style and ability to express luxury of Armani/Casa. The increasingly cosmopolitan city of Shenzhen, where art, business and high-end living coexist and converge, is the ideal location to showcase the sophistication of The One Atelier’s design combined with Armani/Casa’s furnishings and, above all, its exquisite finishes.

An all-Italian mark confirming the delicate power of the Milanese fashion brand, its ability to respond to the new demands of the Chinese market, which seeks a balance between form and content built on the harmony of shapes and the importance of tactile materials in an aesthetic context that nevertheless has sobriety as its reference point.

The words of Michele Galli, CEO of The One Atelier, encapsulate the meaning of the project: «Our approach focused on proportions, texture and atmosphere, creating unique residences that are simple, harmonious and deeply connected to their surroundings. This project embodies The One Atelier’s philosophy of balance, in which local culture, fine materials and comfort coexist perfectly». The GCC Casa Milano project is set in an urban context rich in architecture, cultural monuments and large green spaces, an iconic space overlooking the South China Sea offering views of a spectacular skyline.