Spanning approximately 700 square meters across two primary floors and additional partial mezzanines within an elegant architectural structure, the showroom presents a bright and expansive environment. It has been meticulously crafted to offer an immersive journey into the creative world of Roche Bobois, enabling visitors to envision exquisite collections within settings that echo authentic living spaces.
The interior has undergone a comprehensive transformation, aligning with the brand’s refreshed visual identity. A reimagined, open, and streamlined entrance accentuates the impressive double-height ceilings, fostering a sense of continuous flow. This design intuitively guides patrons through various exhibition zones with effortless navigation.
Inside, the space embodies Roche Bobois’ cutting-edge design philosophy, featuring natural oak wood to impart warmth, limepaint finishes that introduce an artisanal texture to the walls, and abstract patterned wallpapers from the brand’s latest collection. Deep, opulent tones on walls and ceilings forge an elegant contrast, enhancing the materials, forms, and hues of the displayed collections.
The exterior has also received a thoughtful redesign and modernization, ensuring enhanced transparency and visibility into the interior, alongside a contemporary aesthetic that perfectly complements the brand’s refined appeal.
With this significant launch, Roche Bobois reinforces its footprint in the British capital, establishing a new benchmark for French contemporary design in London and providing a distinguished showcase for its newest creations and collaborations with internationally acclaimed designers.
