FENDI Casa has opened its inaugural French flagship store in the pearl of the French Riviera. Located at 50 Boulevard de la Croisette, this opening marks a focal point in the brand’s international expansion strategy. The new retail space showcases both established products and new collections, reinforcing the brand’s presence in a strategically important market.
Spanning over 353 square meters, the space is situated adjacent to the FENDI boutique. Its interior design was conceived to integrate the brand’s fashion and design elements. The architectural teams of FENDI Casa and FENDI, under the creative direction of Silvia Venturini Fendi, oversaw the interior design. The ambiance is shaped by the selection of specific materials and a carefully modulated lighting system.
Travertine marble serves as a distinctive feature: Striato Travertine adorns the walls, while Ocean Blue Travertine is utilized for the flooring. The backlit FF logo is seamlessly incorporated into the cladding. A dedicated VIP Room features American walnut paneling. The display window incorporates vertical tubular LED elements, echoing the design of the neighboring FENDI boutique and fostering stylistic coherence between the two retail environments.
Andrea Gentilini, CEO of Luxury Living Group, affirmed that Cannes represents a significant milestone in the brand’s global expansion. He further noted that this initial opening in France is expected to be followed by additional locations, aiming to connect with a clientele that appreciates FENDI’s core values.
The store showcases FENDI Casa products, featuring iconic pieces such as the Groove & Groovy armchair by Toan Nguyen, the Five sofa by Marcel Wanders, and the Peekasit seating system by Controvento, which draws inspiration from the FENDI Peekaboo bag. New models, including the modular F-Affair sofa, are also on display. This curated selection aims to embody the brand’s distinctive approach, harmoniously blending elements of couture, architecture, craftsmanship, and design.
Established in 1987, FENDI Casa is managed by Luxury Living Group, a division of the Haworth Lifestyle group, which specializes in the production and distribution of luxury furnishings. The brand’s collections are distinguished by Italian craftsmanship and a design philosophy that seamlessly integrates FENDI’s heritage into the realm of interior design. Globally, the brand operates through monobrand boutiques, a network of selected retail partners, and dedicated interior design services.
