Miami, a vibrant epicenter of contemporary design and architecture, welcomes a new protagonist to its luxury landscape: Giorgetti. The renowned Italian brand has inaugurated its first showroom in the city, solidifying a pivotal stage in its international growth strategy. This opening reinforces Giorgetti’s vision within an American market already well-established with prestigious locations in New York, Boston, Houston, Los Angeles, and Washington D.C.
Miami was a deliberate choice. As Giovanni del Vecchio, CEO of the Giorgetti Group, emphasizes, the objective is «to strengthen our presence in a dynamic and constantly evolving area where architects, interior designers, and international clients converge. The collaboration with Addison House, a benchmark for high-end furnishings in Florida, allows us to connect with a highly profiled clientele».
The partnership between Giorgetti and Addison House forms the core of this new initiative. Built on a shared vision of contemporary luxury and a tailored approach to design, this collaboration unites Giorgetti’s 127-year heritage—synonymous with Made in Italy quality, innovation, and beauty—with Addison House’s forty years of experience in luxury furniture. Max Alcalay, President and CEO of Addison House, proudly expressed his enthusiasm for this union, stating that «Giorgetti was the obvious choice. A world-renowned brand, Giorgetti brings with it a heritage of Made in Italy excellence that perfectly aligns with our commitment to a curated and refined lifestyle.» This synergy enables the provision of comprehensive and bespoke solutions for the residential, contract, hospitality, and even nautical sectors.
Within Addison House, visitors are invited on an immersive journey through over 200 square meters entirely dedicated to the Giorgetti universe. The space is conceived as an evolving narrative, where every detail speaks to the refinement and craftsmanship that distinguish the brand, offering an authentic expression of its defining values.
The exhibition path unfolds through various living areas, each curated to evoke a unique atmosphere. It begins with sophisticated dining zones, featuring tables like MIZAR and BIGWIG, before moving to expansive living areas that welcome visitors with modular sofas such as SOHO and the iconic MOVE armchair. The sleeping area reveals itself with beds and nightstands like FRAME, complemented by elements such as the SHIRLEY bench and the MIYABI modular wardrobe, alongside intimate vanity corners. The experience also extends outdoors with the Open Air collection, inviting guests to embrace nature with style through modular sofas like MOOREA. Enhancing every setting, the Giorgetti Atmosphere collection offers a wide range of complements, from rugs to decorative accessories, weaving a tale of beauty and elegance for a 360-degree Giorgetti lifestyle. This new opening in Miami is a place where Italian design meets American dynamism.
