In the vibrant heart of Riyadh, a rapidly expanding city and a magnet for international luxury, Sahrai Milano has unveiled its new showroom. The luxury rug brand, born in 1830 with its heart in Milan, has brought a touch of Italian elegance to the Saudi capital. With nearly two centuries of history, Sahrai has come a long way through innovation, not only in aesthetics but also in processing methods and materials. The result of this long evolution is the ability to harmonize cutting-edge ideas with respect for tradition.
The new space, located on Anas Ibn Malik Road, Al Malga Street (Al Dakheel Center), showcases a wide selection of Sahrai collections, the result of exclusive collaborations. The showroom, designed by Italian designer Andrea Bonini, is a curated environment that celebrates creativity and excellence, transforming each encounter into an elevated design experience, just like in Milan. It’s a space designed to enhance the Sahrai collections, evoking Italian design and the diverse color shades of the desert.
A highlight of the showroom is the Noor Collection, conceived to meet the needs of modern living. This collection blends Italian style with deluxe textures, creating a range of contemporary rugs with a beautifully distinctive design. Each Noor rug plays with light, enhancing shapes and colors and bringing versatility to any room. Also featured is the Parsa Collection, a combination of the very best in traditional handmade Persian rugs and Sahrai’s designs, with a contemporary twist.
This collection reflects the brand’s continuous pursuit of innovation, offering a versatile range of patterns and colors that bring the exotic beauty of the Middle East to your spaces. Sahrai Milano offers its customers in Riyadh an experience entirely analogous to that offered in Milan – an exclusivity that sets it apart from other Official Dealers worldwide.
