Morpho is a new brand in the design world that debuted at Salone del Mobile Milano earlier this year. It was born from an interesting industry leap: Tomorrowland, a Belgian electronic music festival founded in 2005 with touring editions worldwide, chose to translate its identity into a furniture collection. It’s not just merchandise; it’s a conceptual metamorphosis. Morpho is a project that brings the festival’s image directly into living spaces, even when the stage is off.
Tomorrowland is a massive event: the last edition attracted around 400,000 people. It is more than just a festival; it is a creative ecosystem made up of music, technological innovation, and visionary imagination that merge into a single narrative. It is an event where DJ performances take place on stages — the next edition in July will feature 14 — that serve as settings where the imagination can run wild.
Tomorrowland’s powerful allure has inspired the organizers to transform their aesthetic, previously expressed through ephemeral events, into a lasting collection of furniture and objects. Designed by Great Library Design Studio under the creative direction of Antwerp-based architect Dieter Vander Velpen, the collection references Art Nouveau and some of the movement’s key figures: Belgian Victor Horta and Catalan Antoni Gaudí.
The concept is to extend the Tomorrowland experience with a focus on hospitality projects. The festival’s creative team has already ventured into the restaurant business with Mesa in Antwerp (2018) and the Terra Solis resort in Dubai (2023) – places where décor, cuisine, and entertainment come together to create a unique experience.
Three manufacturing partners from Belgium are giving concrete form to this vision: Ethnicraft, which specializes in furniture made in Indonesia from natural materials; rvb®, a company that produces sustainable faucets; and Atelier Vierkant, a manufacturer of terracotta and ceramic wares. Together, they define a precise aesthetic that is hybrid and experiential, balancing industry and craftsmanship.
