Companies defy tariffs and continue to invest in the American market. On the occasion of the NYCxDESIGN Festival, numerous Italian and European brands are opening new showrooms in the most representative Manhattan neighborhoods for the design world. So the current political and economic moment does not seem to be holding back relations with America, which in recent years has been a key destination and a privileged interlocutor for Made in Italy companies.
Porada, Vitra, Luadi, and Bisazza are therefore the realities that at this moment are betting on a deep and lasting relationship, telling their savoir-faire to an evolved public and admirer of quality design.
Porada opens its new store in the city at 185 Madison Avenue 34th Street. This is the first on the market and the third single-brand store, after Milan and London. The opening thus demonstrates the remarkable growth of the company, which has built its brand on excellent cabinetry and elegant style-a philosophy that the company has decided to tell its story starting in major design capitals. The New York store thus hosts Porada’s best sellers, alongside the latest novelties for the living and sleeping areas, which are increasingly complete and rich in their offerings.
Vitra is banking on the vibrant energy of Chinatown, at 46 Bowery, just south of Canal Street. Inside a 582-square-foot loft on the third floor of the building that formerly housed the famous Jing Fong restaurant, the showroom is shown as an extremely bright and open space. New York occupies a special place for the company, having played a central role in its origin story: it was during a walk through the city in 1953 that Willi Fehlbaum, the founder of Vitra, first came across the designs of Charles and Ray Eames, inspiring him to become a furniture manufacturer. The new store recaptures that legacy by adding the contemporary touch of the latest collections, and thus becoming a reference point for Vitra and Artek in the market.
Lualdi (like Boffi, we talked about it here) shifts its presence in the city, choosing the very central and exclusive Madison Avenue, at number 180. Present in the United States since the 1990s, Lualdi has built a solid connection with the American market, starting with early collaborations with Carl Magnusson, Knoll’s design director at the time, and with iconic projects such as the offices of City Bank and TCP Petcoke, both in New York. The choice of a new location on Mad Ave, with its 200 square meters, responds to the need for a space that could tell the story of the product not only through technical detail, but especially through an immersive fruition in the settings.
Bisazza also sets its sights on Madison Avenue, just before, at number 130. The Street inevitably confirms itself as a prime destination for high-end design, counting the main brands of Italian furniture. Bisazza transfers here its expertise in interior design and decoration, including custom, always accompanied by the extreme creativity that colors and composes its mosaic collections.
