DATA SHEET
Owner: LVMH Moët Hennessy Louis Vuitton SE
Architecture: Sou Fujimoto
Interior design: Gwenaël Nicolas
Landscape design: Christophe Gautraud
Photo credits: Chloé Le Reste, Grégoire Machavoine, Mathieu Bonnevie
Ruinart invites you on a journey through the natural and cultural heritage of the oldest Champagne House at its historic location in Reims, France. Following three years of extensive renovations, the site now juxtaposes its early 18th-century linear buildings with a new, curvilinear contemporary pavilion—named after founder Nicolas Ruinart—crafted from limestone and glass.
Designed by architect Sou Fujimoto, the structure is a modern marvel, inspired by the delicate effervescence of bubbles captured in light. It adheres to the rigorous French HQE (High Environmental Quality) standards thanks to its natural materials, eco-friendly roof, rainwater collection system, enhanced insulation, UV-protective glazing, and its capability to generate 80% of its energy through geothermal systems and solar panels.
Inside, a fluid, open, and luminous space conceived by Gwenaël Nicolas welcomes visitors with a bar and boutique bathed in Champagne’s golden hues. Eye-catching features abound, including high flax fiber stems dusted with marble (Cogitech) that serve as partition elements to form islands, glass bubbles crafted by Atelier Barrois that float above a beige-pink stone counter, and oak and beech furniture designs that evoke corollas and petals.
Yet, the most striking installation is perhaps a ‘glass carousel’ of illuminated LED walls showcasing bottles of Ruinart Blanc de Blancs. For connoisseurs and collectors, a private cellar hidden in the basement safeguards vintage and rare cuvées available only in Reims, offering a unique experience by reservation.
Equally noteworthy is the exterior landscape, crafted by Christophe Gautraud. The Chemin des Crayères, a path that pays tribute to the 13th-century chalk quarries, a UNESCO World Heritage site, leads to the sprawling 7,000-square-meter Artist’s Garden. This park, designed to foster biodiversity, is home to 110 works by 36 artists. As one of the first projects in France to achieve the BiodiverCity® Life label, the garden allows visitors to freely roam and enjoy curated tasting experiences.
