A new space on the seventh floor of Corso Europa 22 and a collection, ‘Unconventional Beauty 2025’, that offers an unprecedented vision of design. «Busnelli Studio represents an innovative way of telling the story of design: not just product, but culture, experience and innovation,» says Daniele Lo Scalzo Moscheri, the brand’s newly appointed artistic director, who oversaw every detail of the project.
Divano Baguette, design Daniele Lo Scalzo Moscheri
Busnelli Studio is not just a showroom, but a creative workshop for architects, designers and furniture professionals. Every detail of the space has been designed to offer an immersive experience where fine materials, aesthetic research and technology come together in a dynamic narrative of the brand. Inside, a lounge is reserved for meetings with architects and clients. During Fuorisalone 2025, Busnelli Studio will be the ideal venue for the presentation of an exclusive collection that reflects the perfect balance between tradition and contemporaneity.
Each piece is the result of an artisan’s work, with fine materials and details that enhance the brand’s character. The Baguette sofas, signed by Lo Scalzo Moscheri, and the Bangle, signed by Controvento (creative team: Gabriele Chiave, Mauro Martinuzzi, Giulia Zia), are essential in their opulence, offering a design idea that combines a vision of the future, great craftsmanship tradition and an inspiring idea of comfort.
Divano Bangle, design Controvento
(creative team: Gabriele Chiave, Mauro Martinuzzi, Giulia Zia)
Tavolino Vinyl, design Daniele Lo Scalzo Mosheri
If Baguette is deconstructed, modern and elegantly nonconformist, with an organic effect of the upholstered components achieved through a special machining that sculpts the volume into separate modules, Bangle’s modularity combines the rebellious energy of the 1970s with the elegance of contemporary design. Its oversized tubular frame wraps around the seat like a jewel, creating an object with a distinctive character.
There are also two proposals for coffee tables: for Bonham, Studio Controvento is inspired by the energy of rock, with a finely milled top that reflects light through concentric patterns, while Daniele Lo Scalzo Moscheri pays homage to the world of music and essential design with Vinyl. The round top, suspended on a thin metal frame, evokes the purity of vinyl, while the central leather tray adds a touch of elegance and functionality.
Tavolino Bonham, design Controvento
(creative team: Gabriele Chiave, Mauro Martinuzzi, Giulia Zia)
Eclipse, design Matteo Nunziati
Turtle, design Daniele Lo Scalzo Moscheri
Finally, two armchair designs: Eclipse by Matteo Nunziati, with its tapered base and fluid shell, and the sculptural Turtle by Lo Scalzo Moscher. High-quality materials enhance the sensory experience: Dazzle and Dolly fabrics alternate with natural vegetable-tanned leather upholstery with a matte finish, and satin-finish metal and burnished brass details.
