IFDM’s Design Cru invades the city

During Design Week and beyond, graphic and digital installations take over the San Babila metro station and other key locations in the city, inviting you to discover design in an unexpected way. Creative direction: @realityis__

Milano Design Week has just begun, and the city has transformed into a vibrant canvas of visual innovation. Prepare to step into colorful and imaginative environments where design transcends the ordinary and the city itself becomes a stage for creativity.

Whether you’re a design enthusiast or simply a passing visitor, the experience will be unique and engaging. 10 design objects selected by IFDM come to life in unexpected ways, offering a fresh perspective on the world around you.

From the San Babila station to the hidden corners of Milan‘s streets, a graphic and digital installation invites you to stop, observe, and connect with the ubiquitous design that shapes our daily lives. Let yourself be immersed in the energy of Design Week and discover the unexpected sparks of creativity that it ignites.

The creative direction for this innovative installation is by @realityis__