Giorgetti Maserati Edition - Lorelei by Giorgetti
Giorgetti Maserati Edition - Lorelei by Giorgetti

The partnership between the interior brand Giorgetti and the automotive company Maserati is a well-suited alliance. These two symbols of Made in Italy do not merely share the creation of luxury goods; they deeply embody Italian savoir-faire and innovative research that positions them in the timeless ‘Olympus’. This well-deserved achievement comes from daring to explore uncharted territories. The sophisticated audience that knows how to choose them appreciates their prestige and performance, with uncompromising quality always. At the starting line of the Milan Design Week 2025, the two brands present themselves, without overshadowing each other, with an interior collection—Giorgetti Maserati Edition—guided by their respective artistic directors, Giancarlo Bosio and Klaus Busse, merging two identities and honoring both.

While the automotive heritage of Neptune’s Trident, traveling between myth and nature, evokes the power of winds with striking names like the Grecale SUV, Giorgetti calls upon the harmony of the sea and the mystery of sirens, assigning legendary aquatic nymph names to the furniture pieces. A design inspired by dynamism and movement strongly characterizes the collection, almost echoing the explosive energy released by the Futurist movement. This is immediately showcased by the sculptural Lorelei armchair, whose ‘plastic’ movements recall the hypnotic allure of the legendary siren, capable of enchanting sailors with her mesmerizing song.

The bold structure offers a seductive embrace with its two shaped shells meeting at the back of the chair without touching and also serving as armrests, echoing the enveloping profile of car seats and the movement of waves. Tailored details complement soft, fluid lines, offering a completely distinctive trait in each of the three available versions. Lorelei can be upholstered in leather, with a perimeter insert in the same leather or in flexible wood, or finished in a lacquered version with a wood insert. The soft cushions provide a deep and comfortable seat and are removable. Equally noteworthy is the Teti pouf, mother of Achilles and symbol of transformation, featuring a graphic detail on the lower part inspired by vehicles, and a base in lacquered finish in two shades or upholstered in leather.

Inspired by the sea nymph it is named after, Teti transforms into a pouf-seat version, upholstered in fabric or leather, or with a storage compartment, where the upper element transforms into a transparent glass basin, adding lightness and modernity to the structure.