A design tasting experience by IFDM

IFDM presents “The Grand Cru of Design,” an immersive graphic and digital exhibition in the heart of the city. The installation, created by Reality is__, merges the identities of ten design brands into a unique, multi-sensory experience

IFDM The Grand Cru of Design
IFDM The Grand Cru of Design

They shine individually while resonating collectively in a harmonious context. These are the ten protagonists of the immersive installation that IFDM has created along the platforms of the San Babila metro station and in other key points of the city. Impossible architectures created by Reality is__ – the design studio founded in 2021 in London by Carola Migliore and Miles Wagner – serve as a backdrop for ten outstanding objects, true “Cru” of design.

From April 7th to 20th, don’t miss this design tasting experience that starts at the San Babila stop!