Cristiano Baccianti is the eclectic force behind Collectional‘s success, a name that resonates powerfully in the design and art world. With a vision that transcends traditional boundaries, Baccianti has transformed the gallery into a vibrant and innovative space in the heart of Dubai. The gallery invites visitors to explore a universe of commissioned pieces and artistic collaborations spanning from South America to Asia.
In a fast-evolving market, Baccianti recognized the importance of creating an environment that reflects sophisticated cultural sensitivities and a tailor-made approach. Each project turns the gallery into a visual narrative, a symphony of tradition and innovation, distinguished by its curated selection of works and the immersive experience it offers, inspiring collectors and enthusiasts alike. Under Baccianti’s guidance, the art of living and dwelling becomes a unique, bespoke narrative, elevating Dubai as an international hub of artistic excellence.
How does Collectional fit into the broader context of the real estate company H&H’s operations?
Collectional has become a cornerstone in H&H’s expansion strategy, reflecting a shift towards a more sophisticated and integrated approach in the design and luxury world. Initially a division focused on distribution, Collectional was redefined with the opening of a unique gallery in 2021, positioning itself not only as a distributor but also as a creator and curator of unique aesthetic experiences. This shift is part of H&H’s response to the evolving market dynamics post-COVID, capitalizing on the increasing influx of affluent and sophisticated individuals to Dubai, a city that offers a safe, convenient, and culturally stimulating environment. The gallery plays a crucial role not only as a showroom for unique and commissioned pieces but also as a space for interdisciplinary collaborations.
How did the idea for Collectional originate, and how has the brand evolved over time?
Collectional was born from the need to adapt to the changing Dubai market, particularly during and after the COVID-19 pandemic. The Emirati government’s adept handling of the situation kept the country open and attractive, drawing international individuals with high lifestyle demands. In response to this landscape, Collectional evolved its operational model, once focused on distribution and professional services, to embrace a new identity as a platform for luxury and design. Today, Collectional positions itself as a leader not just in luxury goods but in providing a complete aesthetic and cultural experience, transforming from a mere distributor to a brand that expresses a sophisticated and contemporary lifestyle.
How does Collectional stand out in the market as a reference point for collectibles?
Collectional stands out through its ability to offer commissioned pieces that embody uniqueness and personalization. The gallery collaborates with a wide range of international artists and designers from South America, Asia, and Europe, creating a bridge between different cultures and styles. This global network allows Collectional to propose bespoke design solutions that blend craftsmanship and modernity, reflecting the sophisticated needs and tastes of its clientele. The experience offered by Collectional is incomparable to that of a single-brand store; here, clients enter a curated space where each piece tells a story and contributes to defining a refined, bespoke luxury aesthetic. This holistic and personalized approach ensures Collectional a privileged position in the exclusive luxury goods segment.
What are some of the most exciting collaborations currently underway?
Among the notable collaborations is the partnership with artist Andrés Reisinger, which introduced an innovative project during Art Dubai 2022. This collaboration exemplified the merging of digital and physical worlds, underscoring Collectional’s commitment to exploring new frontiers in contemporary design.
Additionally, the gallery continues to expand its international horizon by engaging artists and designers from diverse geographical areas such as Mexico and Asia. Collaborations with design studios like Manuel Bañó and exhibits like “Urban Fabric” curated by Yoko Choi highlight Collectional’s dedication to celebrating a wide range of artistic expressions and cultural stories. These projects allow Collectional to serve as a travelogue, bringing to Dubai a mélange of global influences that enhance the city’s cultural richness.
