In mid-January, Poltrona Frau opened its first two monobrand stores in Bangkok (on the 16th) and Kuala Lumpur (on the 17th). These two inaugurations are part of a precise strategy for 2025, which will see the opening of monobrand stores in the Asia-Pacific region, including India (Surat, Ahmedabad and Kolkata), China (Beijing, Wuhan, Dalian, Hangzhou, Shenyang), Vietnam (Ho Chi Minh City) and a branded space in Australia (Sydney).
The two new spaces reflect the retail concept developed by AMDL CIRCLE under the direction of architect Michele De Lucchi, which was first introduced with the Shanghai flagship in 2023 and then reprised for the New York flagship in 2024. Distinctive elements include a metal wall dedicated to the Beautilities collection (home furnishings and accessories) and the Materioteca, designed as a haute couture atelier
In addition to the Poltrona Frau collection, the stores will also feature products from Ceccotti Collezioni. Based in Cascina, Tuscany, Ceccotti Collezioni is recognized worldwide for its craftsmanship and expertise in woodworking. It was acquired by Poltrona Frau in 2018, with the goal of combining the craftsmanship of leatherworking with the solid woodworking of Ceccotti Collezioni.
“With the opening of the two new monobrand stores in Thailand and Malaysia, we celebrate a significant milestone for Poltrona Frau in Southeast Asia, confirming our commitment to bring Italian design excellence to the most dynamic and growing markets,” said Nicola Coropulis, CEO of Poltrona Frau. “The inclusion of Ceccotti Collezioni in these spaces represents a further enrichment of our offer, underscoring the common goal of enhancing the craftsmanship that distinguishes both brands. These openings mark the beginning of an important expansion path planned for 2025, which will see Poltrona Frau strengthen its global presence with new stores in strategic areas. A vision that reflects our ambition to consolidate Poltrona Frau’s role as an international benchmark in the world of design and craftsmanship.”
