Poliform and Massaud have long shared a vision focused on achieving synthesis and lightness, a shared path leading to innovative solutions for contemporary living. Their journey began on common creative grounds where form and functionality meet to elevate comfort. This partnership has evolved over the years into a broad, dynamic collaboration. Massaud, who was honored as Designer of the Year at Maison&Objet Paris in 2009, joined the Poliform creative team in 2010 and continues to be a leading figure in the company today.
Together, Poliform and Massaud have embarked on a collaborative journey to explore the countless facets of comfort. Their early work includes the Wallace armchair, which features a base of irregular metallic geometry supporting a polyurethane structure wrapped in leather. More recently, they introduced Le Club, a modern interpretation of the classic ’70s club chair with a sleek and essential design.



The journey between these milestones is filled with numerous sofa and upholstery systems that reflect contemporary living styles. Collections such as Brera, Bristol, Bellport, Westside, and Saint-Germain represent true islands of softness, designed for the multifunctional relaxation spaces of today’s homes. They offer extreme compositional freedom through modular elements, distinguished by distinctive design, aesthetics, and form, all unified by the pursuit of maximum ergonomics.
This shared vision culminates in Ernest, the latest creation from Poliform and Massaud. Ernest is a modular system that radically reinterprets comfort, composed of soft, deconstructed volumes reminiscent of a feather pillow.



These elements can be arranged to create small or large sofas, either linear or L-shaped, without losing the project’s expressive strength. “The inspiration starts with an attitude,” explains the designer. “It’s a small system based on four or five very simple elements that we can organically combine to create a domestic landscape dedicated to a serene way of life.” The choice of fabrics also reflects this perspective, with deep, soft materials ranging from bouclé to wide-stripe velvets that add a charming retro touch.
Completing this “cocoon” scene are small tables that provide a versatile and functional accent, offering a tactile emphasis with options ranging from solid wood to marble, thus allowing for playful interactions with both shape and sensory experiences.
