Seoul, Singapore, Jakarta, Phnom Penh, Riyad and Chengdu: these are the six flagship openings announced by Fendi Casa in the second half of the year. A strategic plan implemented in collaboration with local partners (Duomo&Co. in South Korea, Casa AEF 1925 Pte Ltd. in Singapore, MW Design and Build Co. Ltd. in Cambodia, Moie in Indonesia, Vosivo Casa-Zhuhai Vosivo Industrial Development Co., Ltd. in Chengdu and Dar Al Arkan Interiors in Riyadh).
Located in the most prestigious areas of their respective cities, the new boutiques were designed by the Fendi Casa team under the supervision of Fendi’s Rome office and the creative direction of Silvia Venturini Fendi. They all reflect and reinforce the House’s expressive codes, such as references to Roman architecture, the FF logo evoked in the patterns adorning the walls, or the use of Arabescato Vagli marble, the common thread linking all Fendi Casa stores worldwide.
The stated goal is to consolidate the brand’s position as one of the world leaders in luxury home furnishings, thanks in part to a retail experience that reflects its core values: elegance, craftsmanship and creativity. A global expansion based on the results achieved following the creation in 2021 of the joint venture Fashion Furniture Design (FF Design) – created by Fendi together with the Flos B&B Italia Group (formerly Design Holding). “Asia continues to be a key area for Fendi Casa, where the exceptional market response confirms the strength and prestige of the brand,” said Alberto Da Passano, CEO of Fendi Casa.
“With these new openings, we intend not only to strengthen our distribution network, but also to get even closer to both local and international customers,” Da Passano continued. “Saudi Arabia is also a key market for us, and Riyadh, a fast-growing city with an evolving luxury segment, is a strategic opening. This expansion allows us to reach a sophisticated audience that appreciates the brand, while expanding our presence in markets with significant growth potential.”
