A boutique hotel in the watch valley

Ceramic surfaces by Atlas Concorde have been used throughout the exclusive Hôtel des Horlogers, the hotel owned by Audemars Piguet located at Le Brassus - a town in the heart of the Vallée de Joux (in the Canton of Vaud, Switzerland), also home to the headquarters of the luxury watchmaking brand

Atlas Concorde, Le Brassus

The building’s origins date back to the mid-nineteenth century when it went under the name of Hotel de France. Its story underwent a considerable change in 2003 when Audemars Piguet took over (renaming it l’Hôtel des Horlogers” as a homage to the expertise of the Vallee de Joux) and carried out renovations. Another new chapter has begun with the recent intervention involving BIG – Bjarke Ingels Group for the design and Swiss firm CCHE for the construction, two exceptional partners that the brand had already worked with on the creation of the nearby Musée Atelier Audemars Piguet. This has given rise to a four-star, high-end boutique hotel that pays tribute to the surrounding landscape with its architecture and interiors.

The zig-zag structure follows the shape of the valley, accompanying its green slopes. The interaction between architecture and nature, between the inside and outside is constant, so much so that all the rooms have been designed to have a direct and privileged view of the valley. The same goes for the interior design (by AUM studio), which recreates the natural environment through local materials and a graceful, welcoming atmosphere. As such the surfaces by Atlas Concorde specified to cover the communal areas, the spa and the stylish inhouse restaurant are also in keeping with this concept: the Brave stone-effect porcelain stoneware collection, applied to the floor with dark, warm shades and textures, recalls the expressiveness of the natural material of origin.

The bathrooms inside the bedrooms are clad with the Blaze collection of metal-effect porcelain stoneware; the Aluminium shade echoes the light and visual evocations of oxidised metal. Meanwhile the ample spaces of the spa embrace and reflect the light thanks to the large format Atlas Plan surfaces (a brand of the group) which extend seamlessly ensuring aesthetic continuity while also creating continuity with the landscape.