Zoku Paris

Owner: Covivio and Zoku | Hans Meyer, Marc Jongerius
Concept development: zoku in collaboration with concrete
Project development: Covivio
Architecture: PCA architecture
General Contractor: SPIE
Room fitting out: Smeulders
Bespoke furniture: Smeulders, Epoca
Bespoke lighting: Frandsen, horsens
Furnishings: HAY, Muuto, Fest Amsterdam, Normann Copenhagen, Rsbarcelona, Sateliet, Fest Amsterdam, Ahrend, Quinze and Milan, Vitra
Lighting: Muuto, HAY, Artemide, Moooi, Weltevree, Marset, TDE lightech
Ceilings: Sto-silent
Floor: Moso, Winckelman
Walls: Winckelman
Fabrics: Kvadrat
Photo credits: Ewout Huibers for concrete and ZOKU

In Paris’s Clichy-Batignolles neighborhood, rapidly changing because of the Reinventing Paris project, the Zoku hotel brand is strategically planting its fourth flag. To be exact, it is on the 6th and 7th floor of the Stream Building, designed by PCA Architecture, that condenses workspaces, apartments, dining, and cultural activities into a hybrid hub.

Zoku Paris shares this hybrid nature and once again renders a business hotel into a second home, blurring the lines between work and private life and mingling duty and fun in just the sort of exciting atmosphere the new generation of professionals is looking for. The design is by the Dutch design firm Concrete, which worked closely with Zoku’s team to make a relaxed place to live, work, and socialize, suitable for long stays.

To these ends, Zoku Paris’s common spaces are its vibrant heart to foster connection and collaboration between guests as well as with locals. An open-plan spatial arrangement invites and encourages social interaction throughout its many areas. The large, scenic terrace is a green oasis equipped with swing-chairs, offering relaxation and breathtaking views of the city.

Its Kindred Spirits Bar is surrounded by the living room, featuring inviting interiors with comfortable sofas and wardrobes. Most importantly, there is a Music Corner equipped with many musical instruments, inviting you to improvise a jam session at any moment. The Living Room has long shared oak wood on which to work, plus individual booths for extra concentration or video calls.

Its co-working spaces are specially designed to fuel energy and creativity for a productive working experience that is less solitary. Fun gets an extra boost from the game room with foosball, TV, and Nintendo Switch and a custom-made ‘escargot’ themed carpet adds a unique, playful touch, inspired by kids’ games. Ideas flow better in two different meeting rooms: “Work Is Not a Job Room” with a round table sitting up to six, and “Not a Bored Room” with a rectangular table for up to eight.

Naturally, the pleasures of the palate and good company are not overlooked here. There’s a food shop and an open kitchen where guests can watch chefs prepare breakfasts, lunches, and dinners. Gathering around a long shared table is perfect for sharing meals and connecting with new people. For more substantial numbers, there is the Event Space, covering 100 square meters that can be set up in 7 different layouts, all with magnificent views of the Tribunal de Paris.

For its, private spaces Zoku and Concrete say goodbye to traditional hotel rooms, completely re-inventing them. Seven different room types can meet all needs, from studios to fully furnished apartments with living rooms, cooking areas, and bathrooms. All of these can be easily turned into workspaces while keeping a comfortable atmosphere where Dutch rationalism and Japanese simplicity meet.

The room is designed like a Tetris game that adapts to the different needs of each moment. The table becomes the focal point with the bed hidden behind the sliding door, or the space can be maximized by stacking the storage units and using fold-away stairs. A series of artworks add an extra personal touch to each room.