Sprinklr by Studio Roar, Dubai
DATA SHEET

Client: Sprinklr
Interior Design: Roar
Contractors: Summertown
Furniture: Sancal, Pedrali, B&T, Andreu World
Lighting: EasiLight 
Photo: Chris Goldstraw

Form and function have been the cornerstone concepts of industrial design from its origins. They are more important than ever to the design doctrine that Roar applied to its interior design for American software company Sprinklr‘s headquarters in Dubai. Roar founder Pallavi Dean comments, “Our philosophy at Roar revolves around striking the perfect balance between creative expression and pragmatic design. 

We believe that functional aesthetics plays a key part in fostering a conducive work environment.” This approach is seen in every aspect of the headquarters in the heart of Dubai Internet City, the business and IT park that the government made as a business district and strategic base for companies targeting emerging markets in Dubai and the United Arab Emirates.

The workspace was designed in accord with the end users’ needs to become a dynamic, adaptableecosystem with a layout that perfectly includes informal and formal elements, flexible collaboration workstations, gathering areas, and presentation areas. The interiors are infused with a feeling of warmth and community, designed with solutions that foster productivity and engagement for employees and visitors alike. 

The blend of shades chosen by Roar evokes the Sprinklr brand colors – terracotta, soft blue, saturated green, and gray –combined with tactile materials such as tiles and felt to create a visually appealing atmosphere. Color palettes and furnishings in diverse styles define different areas to create an agile, flexible work culture. 

Innovative features abound, such as the customized suspended ceiling adorned with mirrored acrylic stickers, spherical lighting, patterned acoustic panels, and curved furniture pieces. The top management of Sprinklr definitely appreciated the look. 

Global Workplace Director, Tony Vargas, says. “The moment Pallavi and I met, we instantly matched energies, and as Roar developed the design, I knew that they truly understood the sensibilities of what we were looking for. Everything we talked to Roar about has actually come to life in the design.”

Our philosophy at Roar revolves around striking the perfect balance between creative expression and pragmatic design. We believe that functional aesthetics play a key part in fostering a conducive work environment. The moment Pallavi and I met, we instantly matched energies, and as Roar developed the design, I knew that they truly understood the sensibilities of what we were looking for. Everything we talked to Roar about has actually come to life in the design.