La Cabane by Dolce&Gabbana - Los Monteros resort, Marbella, Spain
La Cabane by Dolce&Gabbana - Los Monteros resort, Marbella, Spain

Dior: Beach Club One&Only Desaru Coast, Malaysia
Dolce&Gabbana: Grand Hotel Quisisana, Ischia; San Domenico Palace-Four Seasons, Taormina;
La Cabane-Resort Los Monteros, Marbella; Casa Amor, Pampelonne-Saint Tropez
Giorgio Armani: Bagatelle-Saint Tropez
Missoni: One&Only Reethi Rah Beach Club, Maldives; Nikki Beach Costa Smeralda
Photo credits: Eric Chow, Roberto Conte, Thibaud Georges, courtesy One&Only

Though it may no longer be the magical days of the economic boom in Italy and the Dolce Vita, something has definitely changed on the shores. Up and down the boot and in all the world’s most glamorous locales, the beach has become a trendy site, and beach clubs are the places to be, flaunting designer patterns and colors. Fashionable beach clubs are the story of joint ventures between luxury hotels and fashion catwalks that keep on growing, like between One&Only and Maison Dior. The pairing was celebrated with an eight-week pop-up event on the white beaches of the One&Only Desaru Coast in Malaysia.

One&Only Desaru Coast by Dior – Malaysia

The Dioriviera capsule collection, launched with the Ember Beach Club temporary store and cafe, decked the tropical scene with elegant hues of pearl gray and twilight pink until last August. Sunbeds, umbrellas, poufs, and poolside cabanas are all in the same visual and color pattern, delicate as porcelain.

Nikki Beach by Missoni – Cala Petra Ruja, Porto Cervo, Italy

Toile de Jouy is the signature pattern of Dior, while Missoni stripes deck out two other barefoot vacation paradises: Nikki Beach Costa Smeralda at Cala Petra Ruja in Porto Cervo in Sardinia, and the One&Only Reethi Rah, on the North Malé of the Maldives.

In both, marine-colored patterns grace the furnishing accessories and fabrics, beach umbrellas, and sunbeds. In the resort in the Maldives, they also deck out the famed Treehouse and some of the most sought-after residences, including the Grand Residence, in honey and natural stone hues, the Grand Sunset Residence with swimming pools and a few sea stones, and the Grand Water Villas, which are 291 square meters each, overlooking the blue of the lagoon.

One&Only Reethi Rah by Missoni – Malé, Maldives

There are other designer-clad restaurants and beach clubs in Capri, Taormina, Marbella, and St. Tropez. On the backdrop of the famed cosmopolitan cliffs is a colorful beach tour by Dolce&Gabbana that brings the blue and white brilliance of Majolica, typical of southern Italy, to the orange groves, pools, and sea views recounted by great travelers through the ages.

San Domenico Palace-Four Seasons by Dolce&Gabbana – Taormina, Italy

The beach umbrellas and sunbeds of Grand Hotel Quisisana in Capri are infused with blue at the 19th-century getaway for princes, movie stars, and writers. Likewise, the terrace and swimming pool area of the San Domenico Palace-Four Seasons hotel in Taormina is set in a magnificent location in a historic convent perched over the Ionian Sea.

In Marbella, on the Costa del Sol, Mediterranean Blue takes over the La Cabane beach club (in the Los Monteros resort) and is joined by a pop-up store and a gastronomic space with a Carretto Siciliano print theme.

La Cabane by Dolce&Gabbana – Los Monteros Resort, Marbella, Spain

Casa Amor by Dolce&Gabbana - Pampelonne, St.Tropez, France

Casa Amor by Dolce&Gabbana – Pampelonne, Saint-Tropez, France

At Casa Amor, an iconic beach club on the French beach of Pampelonne, the colors of Sicily join the natural hues of Côte d’Azur with cognac-colored sunshades and scarves in sun and citrus hues, creative pillows on rattan chairs and wooden partitions with a raw effect.

This is all a short way from another beach club donning Italian style, the Bagatelle-Saint Tropez by Giorgio Armani. A few steps from the shore, it features a sea-blue “living room” with tropical motifs on everything, including its sunbeds, umbrellas, pillows, and fashionable beach accessories.

Bagatelle by Giorgio Armani - Saint-Tropez, France

Bagatelle by Giorgio Armani – Saint-Tropez, France