Born in the Veneto region in 1817 from the vision of entrepreneur Alessandro Rossi, Lanerossi is today a reference point in the sector and a brand that is appreciated worldwide for its philosophy, which is based on the qualitỳ and sustainability of raw materials, design and manufacturing. From these same values comes the new collaboration that expands the designer collection, a project recently inaugurated by the company and which already includes products by Paola Navone with Otto Studio and Ludovica+Roberto Palomba. In fact, for Design Week 2023, the stable of Lanerossi creative talents is enlarged with the addition of Elena Salmistraro, who has designed the new Campanule collection of decorative blankets and cushions, which mixes a visionary approach with attention to the company’s heritage. It is in this way that the innovative spirit rooted in the brand meets the poetic vision of Elena Salmistraro.
The result is the Campanule collection, the design of which reinterprets the shape of spring campanulas through a combination of geometric elements obtained from a mixture of soft lines and hard, angular lines for a strongly contemporary look. The designer has thus generated a hypnotic visual effect of great impact, which pervades the indoor and outdoor spaces of the Lanerossi showroom in Milan, in a site-specific installation approached as an immersive experience in the imaginative world of the brand.