Marco Piva is the new artistic director of BBB

The brand updates its approach, to redesign the “human place” par excellence: the home

Ponti 969 by Gio Ponti_BBB_003_alta

Research on materials and comfort, innovation and affordable design. These are the distinctive focal points of BBB, for over 50 years a protagonist on the international scene, collaborating with the biggest names of every era, starting with Gio Ponti and Achille & Pier Giacomo Castiglioni, all the way to Paolo Favaretto, Harri Koskinen, Serena Vinciguerra and many rising talents.

Azienda BBB

In a continuously changing scenario, the brand has moved in a new direction that is a perfect expression of the values and traditions of the group, but also of a more contemporary vision, now relying on Marco Piva as artistic director, building on the excellent work done by his predecessor Franco Poli.

Capable of drawing on different cultures, known for his ability to mix his Italian roots with new trends on the global panorama, the architect and designer stands out for original solutions that combine functional quality and emotional impact. For Piva this is a sort of return to the roots, considering the Plan collection he designed for BBB at the start of his career.

Muu by Harri Koskinen for BBB
Ribbon by Michele Franzina for BBB

With offices in Milan and Shanghai, Studio Marco Piva has created very prestigious projects around the world, including the Feng Tai Financial Center in Beijing, the Culture and Art Center of Yuhang, the Port Palace in Monte Carlo, and in Italy the Excelsior Hotel Gallia in Milan, the Pantheon Iconic Hotel in Rome, and the Radisson Collection Hotel Palazzo Nani in Venice, just to name a few of his achievements.