Gervasoni Showroom, Milan
Gervasoni Showroom, Milan

In a typical residential district of Milan near Porta Romana, visitors are unexpectedly immersed in a very luminous architectural context with an industrial tone. This is the new Gervasoni showroom (Via Spartaco, 34): a place for the harmonious coexistence of the brand’s most representative collections, and all the new outdoor offerings of the company.

700 sqm of display space designed by the architect Ferruccio Laviani, featuring the key elements that set the collections apart: on the one hand, the alternation of pastel colors of the tiles covering the floor (Cromie, from the Modena-based La Pietra Compattata); on the other, perforated panels made with 3D printing by Aectual, subdividing the space while providing a wide, dynamic perception of its contents.

Opened during the Fuorisalone 2022, the showroom supplements the flagship store on Via Durini, functioning not as a point of sale but as a place for gathering and exchange: a full immersion in the refined elegance that has always marked the spirit of the brand, making the entire Gervasoni range available to designers, architects and clients.

In the showroom there are some previously unreleased outdoor pieces: Kasane, a collection of poufs and tables by Japanese studio Nendo, made up of layered elements (this is particularly evident in the base of the table, which resembles a series of stacked vases), with a distinctive clay finish; and Brise, a tubular steel and Wood Evolution chair, where the back and seat evoke Vienna straw in a modern way, and dining tables in tubular steel and perforated sheet metal top, signed by Federica Biasi.

These are joined by the modular sofa and rocking chair from the Hashi collection, also by Federica Biasi: the name, which means ‘chopsticks’ in Japanese, links back to the minimal, solid structure in iroko wood, for items covered with Jacquard Outdoor Accardi sustainable technical fabric, crafted by hand.

The informal spirit combines with rigorous design in Flair, another modular outdoor sofa (Flair and Hashi are the newest projects with these features made by Gervasoni): designed by Gabriele and Oscar Buratti, it changes its look thanks to the folding back and is available also in a linear version.

The historic Jeko ourdoor collection created by Paola Navone now expands with new furnishings in ECOteak, a material made by recycling salvaged teak parts from the demolition (authorized on a local level) of traditional wooden houses on the island of Java in Indonesia.

The references to the minimal elegance of oriental living space can also be seen in the Guna collection by Chiara Andreatti, which reinterprets the traditional Indian charpoy cot using iroko wood and nautical ropes .

The setting is warmed by the texture the new Natural and Green rugs of the Eco series by Elena Sanguankeo, based on a skillful mixture of manual and industrial weaving.