Design Holding acquires Designers Company: a perfect match

The acquisition of Designers Company on the part of Design Holding has been completed. Another facet of the growth of the global leader in the premium design sector

Menu, part of Designers Company
Menu, part of Designers Company

Our goal is clear: to be the global leader in high-end design, with a portfolio of iconic companies that reach their stakeholders – architects, designers and consumers – through a multi-channel approach.” These are the words of Daniel Lalonde, Chief Executive Officer of Design Holding, the group that currently brings together brands like B&B Italia, Maxalto, Arclinea, Azucena, Flos and Louis Poulsen, as well as YDesign, one of the major digital platforms in the United States for e-commerce in the field of lighting. 

The acquisition of Designers Company A/S, a holding company of a Danish group that includes brands like Menu and by Lassen, will permit Design Holding to reinforce its position on the Scandinavian market, expanding its product offerings and reaching a younger clientele.

Daniel Lalonde, CEO Design Holding
Daniel Lalonde, CEO Design Holding

Design Holding wants to achieve four particular objectives with this important step: to make the brands more appealing, familiar and sought-after; to reinforce direct-to-consumer operations; to expand with a focus on China and North America; and to develop high-end contract business through the collaboration of the brands in the areas of hospitality, residential, corporate and retail.

Designers Company, in turn, has a strong presence on the design market in Northern Europe and the United States, and is considered a pioneer of the new Nordic style. It began with the acquisition of Menu, the Copenhagen-based company founded in 1978, which produces a vast range of furniture, accessories and lighting products, and has then developed a heritage collection, through the company by Lassen. Today Designers Company has an archive of over 2000 heritage produces and a strong e-commerce operation.