Ten days that transform New York into a vibrant hotbed of design. The art of living in the new destinations of internationally renowned brands.
Haute Living, New York
In Chelsea, the exclusive Haute Living (227 W 17th Street) is a refined multi-brand store for the residential, contract and hospitality segments, founded by Jeffrey Smith 15 years ago in Chicago. An international showcase of modern and contemporary creations, with a selection of famous designers and new talents, in a habitat vision that unfolds in a magnificent gallery of 700 sqm, including trademarks like Frigerio, Arflex, Desalto, Moooi, Tom Dixon…
“The new showroom in New York – says Smith – is the emblem of our passion for interior design, and our desire to play an important role in one of the most dynamic communities of design and architecture. Furthermore, we are always looking for new creators, waiting to be discovered”
In SoHo, the new single-brand store MisuraEmme (147 Wooster Street) by D&C displays the company’s sartorial approach in a selection of products that reflect a clear philosophy. “We see SoHo as an ideal place to open a space that stands out for elegance, identity and concept,” says Ottaviano Borgonovo, co-owner of MisuraEmme. “A boutique where clients and designers, welcomed only by appointment, can immerse themselves in the brand’s total look, in an exclusive, distinctive atmosphere.”
Designed by the brand’s technical division, the interior is subdivided into three main parts: the night zone with a large area set aside for the wardrobe system; the living area featuring the historic collections and the lines of sofas and armchairs; and the dining room, organized around the Ala table by Ferruccio Laviani. In an enveloping atmosphere where the identifying aesthetic codes of MisuraEmme stand out in every detail.
“This opening marks a turning point in our company’s history – Borgonovo continues – as we consolidate the already excellent reputation we have in the United States. With a strategy of increased penetration on the American market, the retail concept is absolutely new for us, and we are certain that it can become a pilot project for new openings.” For an exploration of the excellence of Made in Italy.
Rimadesio (102 Madison Avenue) has opened its first North American flagship store, designed by Andrea Pozzoli of Rimadesio Studio with a particular focus on environmental sustainability and reduced consumption of resources. The showroom is like an inviting residence, wrapped in subtle hues and exclusive details. On the lower level, the R-Academy reveals the technical and material aspects, with over 264 finishes for personalization of the individual products.
The Kvadrat brand invites guests to take a voyage in color, with two new interconnected showrooms (475 Park Avenue e 58th Street), each with an independent entrance and designed by two different signatures: the contract space created by Jonathan Olivares, and the adjacent area designed by Vincent Van Duysen Architects.
“I was inspired by the meaning of the name Kvadrat – meaning square, in Danish – which suggested the checked paper utilized for textile models,” says the designer Olivares, who has also developed the furnishings, including the Square Chair in collaboration with Moroso. Intimate and welcoming, the space for the Kvadrat home fabrics collections, designed by Van Duysen, moves forward with the brand’s heritage, in an interior inspired by the design of libraries and lofts in New York.
In the new restyling, Zanotta House New York (23 Cornelia Street) presents a worldwide preview of the new collection “Re-Connecting”, symbolizing the brand’s vision that puts people at the center of the creative process. On view, the ZA:ZA monoblock sofa by Studio Zaven, the Toto modular tables by Bertrand Lejoly, and the Noah sofa by Damian Williamson, in dialogue with the new reissues of the Campiello+ chair designed in 1984 by the trio De Pas D’Urbino Lomazzi, and the pop icon Karelia by Liisi Beckmann. To celebrate the 50th anniversary of Quaderna, the entrance to the Zanotta House features checks, with wallpaper by Wallpepper.
Property furniture (401 Broadway) celebrates the opening of a single-brand store in Tribeca, as well as its collaboration with Christophe de Sousa, creator of the collection of functional sculptures composed of seats and tables with organic forms. Skillfully shaped, the one-offs are seen together with the creations of designers from Europe and America, including international talents. A contemporary boutique where the furnishings and lights feature high-tech craftsmanship and avant-garde technology, reflecting the passions of the owner and creative director Sabrina Schilcher.
For avid collectors, the gallery Salon Design founded by Amanda Pratt opens a treasure chest in a historic building in SoHo, with the exhibition “Metamorphosis”, an evocative sensorial journey through the creative explorations of 20 international designers – mostly women – including Ashley Page, Creators of Objects, LAUN, Christina Watka.
“The first exhibition of the Salon has to do with transformation – Pratt explains – and the title indicates the process through which an object undergoes a drastic change: of appearance, character, condition or use.” The pieces have been selected by an exceptional jury: Michael K. Chen of the architecture firm MKCA, and Britt Zunino of Studio DB.
