A new opening for Poliform, choosing the occasion of Genova (Be)Design Week for the official debut of the company’s first showroom in this city. The new initiative relies on partnership with Spazio Giustiniani, a reference point and gathering place for architects and interior designers, at an exclusive location in the historical center. The entire space of the new facility will be devoted to Poliform solutions, on two levels at Piazza dei Giustiniani 30.
In a perfect embodiment of the complete home concept implemented in Poliform’s showcases around the world, the daytime area is on the ground level: from the familiar convivial setting of the Alea Pro kitchen to the comfort of the Mondrian collection, in the living room and the dining area. The basement is the space for the night zone, with the emblematic presence of the Kelly collection – a bed and storage units with soft, enveloping forms – and the Senzafine wardrobe system.
“The concept of Spazio Giustiniani centers on constant enhancement of design in all its forms and partnership,” says Matteo Rossi, owner of the showroom, with besides Poliform hosts companies like Antoniolupi, Tooy, Arata Service, L&L, CP Parquet and Calchèra | San Giorgio.
The new Poliform showcase was officially introduced during Genova (Be)Design Week, organized by DiDe – Distretto del Design di Genova, a business and consumer event that combines design with the world of yachting.