The identity of Riflessi is naturally connected with the territory of Abruzzo: its corporate headquarters is in Ortona, in the province of Chieti, and its creations come to life through the recovery and protection of local crafts techniques, sourced at short distance thanks to a network of specialized suppliers.
This is why the opening of a new single-brand store in Pescara, a few kilometers from the site of the company’s origins, represents a remarkable achievement, a tribute to Riflessi’s heritage and entrepreneurial vision. In the words of Luigi Fammiano, President of Riflessi: “This is an important and highly symbolic step to further reinforce our close bonds with the territory.”
The store has an area of 200 sqm on a single level, lit by four full-height windows set into the façade of Carrara marble of a historic building facing Via Mazzini and Piazza della Rinascita in the city center.
The concept of the new showroom – the eighth in Italy for the firm – fully expresses the brand’s commitment to Made in Italy, and the wealth of décor solutions it has developed over time. The refined materials are applied to the interior design as well as the multiple furniture offerings.
The herringbone wood floors, the walls in tones of gray and greige featuring fine wallpapers, the hues of the materials and the ceramic facings with the effect of Ceppo di Gré stone, all contribute to create an urban atmosphere. The furnishings embody an elegant contemporary attitude, varied in terms of personalization, including new creations and classic bestsellers.
A pathway through the know-how of Riflessi that culminates in the luminous installation in the central space, specially created for the store, where the main feature is a cascade of Led Loop chandeliers in different finishes.
The new facility is a display space, but also a place of encounter, exchange and training. The showroom will come alive throughout the year with an intense calendar of events and happenings, aimed at the company’s partners and professionals in the world of design and architecture.
