A complete residential setting comes to life on two levels inside the 890 square meters of the new flagship store. After two years of work that began in 2019, Minotti has opened its showroom in Wuhan: a step that also has a forceful symbolic value, reflecting the internal regeneration of the Chinese market.
The store is part of the CBD of Wuhan, known as Huafa Zhongcheng Commercial City, a very new development containing various shopping and business centers inside the Jianghan District, where its particular sinuous, oblong architecture stands out, like the bow of a ship.
The flagship store embodies the concept of a refined, welcoming Minotti residence, which starting from the distinctive fireplace – a constant icon in the company’s spaces all over the world – extends through living, dining and meeting areas, a bedroom zone and an outdoor space. The two levels are connected by a monumental helical staircase.
The furnishings features a mixture of bestsellers and solutions from the latest collections, including the Connery, Freeman and Alexander seating systems, the Aston and Seymour chairs – all designed by Rodolfo Dordoni – the sinuous Daniels system by Christophe Delcourt and the Torii seating by Nendo.
The area for outdoor living offers the Quadrado modular system by Marcio Kogan / studio mk27 and the Fynn Outdoor chairs by GamFratesi.
The right balance of natural light (entering through large windows) and artificial lighting underlines the coherent character of the various collections and the architectural settings, in a harmonious game of geometric lines, elegant materials and finishes.
MINOTTI WUHAN BY AUGUSTWALDEN
Block B9-L1-12 & 26 and B9-L2-11, South of Fanhu Road East of Shuilibei Road
Northeast of Wangjiadun Business District
Jianghan District, Wuhan City, Hubei Province PRC – China