In the wait before revealing the many new developments that will debut during Milano Design Week, Porada has given a new image to its international showrooms. A restyling activated from west to east, from London with the single-brand facility at Design Centre Chelsea Harbour, to Singapore in the display space of the partner Marquis Q Square.
Porada UK takes on a new total look for Design Week in the famous mall in London, from 13 to 18 March: the launch event for the spring/summer 2022 collections, whose protagonists are the 120 showrooms in the Design Centre.
The company presents the Twentyone collection in its most complete form, starting with the Softbay sofa designed by Giuseppe Viganò, accompanied by the Copine armchairs by Gabriele & Oscar Buratti. Another focus on the living area relies on a composition of the Abacus modular system created by Studio Buratti.
Shifting to Asia, in Singapore the showroom on Marina Square is the location where Porada displays a fine selection of new products, together with the partner Marquise, all new items taken from the Twentyone collection, along with some bestsellers: the vast area of 1600 sqm of the store features the Infinity table, the Pebble sideboard and the Argo sofa: living and dining solutions that narrate the identity of the brand with their refined materials and workmanship.
The company’s virtual storeroom, in any case, is still an exceptional experience, the perfect digital replica of the corporate showroom, composed of different settings (from the living area to the bedroom zone, by way of lounge and dining areas) organized as inspiration for any type of project