Zanaboni Edizioni opens in Shanghai

With the new Zanaboni Edizioni showroom just opened in one of the country’s liveliest cities, the company consolidates its concept of the evolved home in China

Zanaboni Edizioni, Shanghai
Zanaboni Edizioni, Shanghai

Two decades of activity on the Chinese market, developed through single-brand and shop-in-shop facilities, together with a selected network of architects. This represents the right background for the new opening of Zanaboni Edizioni in Shanghai. With the monobrand showroom on the first floor of the Red Star Macalline building, the company confirms its high standing aimed at an exclusive clientele, with a focus on younger consumers in search of contemporary style and flexibility.

Zanaboni Edizioni, Shanghai
Zanaboni Edizioni, Shanghai

In the various theme areas subdivided by hanging partitions, which limit without closing, furnishings are on view based on collaboration with outstanding designers like Studio Mamo, Marco Cocco, Stefano Bettio, Andrea Borgogni, Castello Lagravinese Studio. Complements with a strong expressive impact, formulating an art de vivre through unusual workmanship, sartorial prowess and new aesthetic codes.

Zanaboni Edizioni, Shanghai
Zanaboni Edizioni, Shanghai

A solid crafts background combined with cutting-edge technologies and innovative design enable the company to stay in step with the latest stylistic evolutions, offering a range of products with a high international profile. The space of about 350 square meters nimbly mixes living-dining-bedroom settings, starting from a timely vision in tune with a changing world, with a clear focus on the modern collection of Zanaboni Edizioni.

Romance table e Atelier chairs, on display at Zanaboni Edizioni in Shanghai.
Atelier armchair, on display at Zanaboni Edizioni in Shanghai.

The house also opens to the outdoors with pieces in tune with nature, relying on botanical fibers and rattan, in a sort of continuity with the indoor context formed by relaxing modular sofas, cozy dining zones, and bedrooms where details make all the difference. The goal: to create personalized, unique spaces, shaped to respond to all individual needs.