Markets evolve, and so does style. Especially in the sector of premium luxury, which in recent years has experienced novel approaches and expressions. A sector that has therefore never stopped amazing and seducing, also thanks to the extreme refinement of materials and types of workmanship.
An authoritative example is supplied by Jumbo Collection, the brand founded in 1985 and now part of the Oniro Group, internationally renowned for a tradition of craftsmanship that shapes its collections.
Recently Jumbo Collection has put the spotlight back on classicism and a specific lifestyle focused on extreme luxury, leaving little doubt about the firm’s identity and strong ties to its roots. Today another passage is in progress, towards a precise definition of the target audience, represented by demanding clients for projects, who no longer want to simply purchase furnishings, but also want a unique, unrepeatable luxury experience made to measure for their needs.
The Interior Design Service – helmed by the General Manager of the division, Thomas Munafò, who is the Brand Manager of Jumbo Collection – is aimed at both consumers and architects, designers and studios, ready for complete collaboration.
This new perspective is accompanied by an overall rebranding operation, to consolidate the company’s identity. A new visual identity (the addition of a pictogram referencing heraldic symbolism) and a new payoff, “A luxury experience”, to define a change of approach, putting the accent on the central role of the client, the protagonist of a 360-degree project.
“Starting with the logo, it is possible to intuitively grasp the world of reference, its atmospheres, emotions and sensations – says Livio Ballabio, Creative Director of Jumbo Collection. – The classic language is even more evident and explicit, to speak in a direct way to lovers of this timeless style.”
In the new pictogram the addition of a coat of arms already existing in the history of the brand meets with unexpected dynamism thanks to the addition of wings, linking back to a concept of creativity and thought.
All this embodies a profound philosophy, ready to accompany the brand towards new pathways and new design experiences: “The power of the wing takes earthly things upward to new heights, permitting flight into a divine dimension – the Creative Director continues. – And the divine is beauty, creativity, infinity. It is the aspiration that nourishes the soul, elevating it from the plane of sensory experience.”
